Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.
The post Facebook campaign budget optimization: How marketers must prepare for September 1, 2019 appeared first on Search Engine Watch.
Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.
The post Facebook campaign budget optimization: How marketers must prepare for September 1, 2019 appeared first on Search Engine Watch.
Getting the Most Out of Facebook Ad Library For Your Ecommerce Ads
Facebook Ad Library is a great resource for advertisers. Use it to your advantage and see how your competitors are optimising their Facebook Ads.
Post from Lauren Irwin
Using Facebook Ads to Promote Content
In this post, Alex Jones from Hallam Internet highlights the importance of amplifying your content and focuses on using Facebook Ads to promote content.
Post from Alex Jones
How to get started with Facebook advertising: A step-by-step guide
Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options.
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings … read more
Killer demand gen strategy, Part 3: Facebook advertising
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.
Three strategies for cracking the B2B code on Facebook
Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective. These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform.
Why does Facebook ads data not match Google Analytics data?
Often the data in your Facebook ad campaigns doesn’t match your Google Analytics data. In this article Tara West investigates the reasons for the discrepancy and offers fixes to help match up your advertising and analytics data.
Post from Tara West
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options.
Why understanding frequency is key to success with Facebook advertising
How do you ensure that your Facebook ad campaign is working as hard as it possibly can?
Facebook is testing a new way to make damn sure your friends see your posts
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of sausage dogs. But first, a little story…
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets … read more
How to Win at Facebook Ads for Ecommerce
Facebook ads are also an invaluable format for ecommerce campaigns. A recent Facebook ads campaign we ran for a well known high-street retailer generated an ROI of over 300%* based on online sales alone. Tara West gives 10 top tips on winning at Faacebook ads.
Post from Tara West
Friday Infographic: Facebook Ad Term Glossary
Facebook advertising isn’t as simple as it sounds. Here’s an overview of Facebook Ad Terms, and the explanations of it.
Post from Bas van den Beld on State of Digital
Friday Infographic: Facebook Ad Term Glossary
5 Reasons to Try Facebook Advertising for the First Time
Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started…
Post from Sarah Bradley on State of Digital
5 Reasons to Try Facebook Advertising for the First Time
Facebook Changing their Ads – Could this Lead to Higher Engagement and Ad Spend?
Facebook have rolled out new sidebar ads this week (April 2014), which could mean higher click through rates and engagement for social advertising.
Post from Russell O’Sullivan on State of Digital
Facebook Changing their Ads – Could this Lead to Higher Engagement and Ad Spend?
Facebook To End Sponsored Search Ads — For Now
Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told…
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