Clustering Users for Enhanced Audience Segmentation
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses —
Audience Research can help define who your users are & what they truly care about
At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on a given website.…
The post Clustering Users for Enhanced Audience Segmentation appeared first on Seer Interactive.
Deliver Personalization with New Features in Google Optimize
Google Optimize new feature set, Personalization Experiences, introduces the ability to (yup, you guessed it) personalize your website based on user actions, attributes, and behaviors.
What is the New “Personalization” Experience in Google Optimize?
Google Optimize is Google’s free testing experiments tool.…
The post Deliver Personalization with New Features in Google Optimize appeared first on Seer Interactive.
How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
The post How to optimize your local business for voice search appeared first on Search Engine Watch.
Algorithm Analysis In The Age of Embeddings
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why […]
Algorithm Analysis In The Age of Embeddings
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why […]
The post Algorithm Analysis In The Age of Embeddings first appeared on Blind Five Year Old.
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
The post An updated look at Alpha-Beta in a world of close variants appeared first on Search Engine Watch.
Data Storytelling – Importance of Context
Chris has been on the right & wrong end of a graph over the last decade – here are some of his favourite learnings from working with data.
Post from Chris Green
How to Find (& Remove!) Leaked Customer Information
We launched a tool to help companies remove personally identifiable user information out of search results. It felt like the right thing to do. Check it out right here.
The Problem:
Seer came across a handful of companies exposing user information during 2017 and to date this year, we are STILL finding it happening. |
…
The post How to Find (& Remove!) Leaked Customer Information appeared first on Seer Interactive.
5 Marketing Dashboard Templates to Start Building Your Dashboarding Empire
How much of your time is spent on reporting? Here are five marketing dashboard templates you can use to streamline reporting.
Post from Sam Marsden
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
The post Data on why retail icon Sears fell in new ecommerce economy appeared first on Search Engine Watch.
Should I Hire an Analytics Agency?
When making the decision to hire an analytics agency, there’s many questions you need to ask yourself and any potential agency to determine if you have a good fit. Here’s 5 things to consider about your own company, and 5 things to consider about the agency you’re talking to before you decide.…
The post Should I Hire an Analytics Agency? appeared first on Seer Interactive.
7 KPIs to Measure Traditional Media Buy Success with Digital Analytics
While digital marketing is usually easy to attribute, traditional media can be harder to measure. Here Matt LaMontagne shows seven ways you can measure the impact of offline media through online methods.
Post from Matt LaMontagne
Joining Google Analytics Data to Other Data for Fun & Profit
I was reviewing an analysis years ago, and I got triggered.
The analyst was suggesting that we target San Antonio. Up to that point the client had only targeted major cities (think New York, Chicago, San Francisco) but now the analyst thought that San Antonio would be a great location, even ahead of Dallas.…
The post Joining Google Analytics Data to Other Data for Fun & Profit appeared first on Seer Interactive.
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet the new challenges it brings.
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data.
Annelieke’s Analytics: Sequence segments in Google Analytics
I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your […]
The post Annelieke’s Analytics: Sequence segments in Google Analytics appeared first on Yoast.
Annelieke’s Analytics: Check your image search traffic in Google Analytics
I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy […]
The post Annelieke’s Analytics: Check your image search traffic in Google Analytics appeared first on Yoast.
What is Hotjar Used For and How Does it Work?
Hotjar has incredible functionality, with tons of ways to get to know your users better.
Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.…
The post What is Hotjar Used For and How Does it Work? appeared first on Seer Interactive.
What is Hotjar Used For and How Does it Work?
Hotjar has incredible functionality, with tons of ways to get to know your users better.
Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.…
The post What is Hotjar Used For and How Does it Work? appeared first on Seer Interactive.