Perfectly Imperfect Data: How to make data-informed decisions with rubbish data
With no single perfect data source, how can you make decisions you can trust? In this article from Hannah Thorpe, find out where you can go for reliable insights to help you make informed decisions.
Post from Hannah Thorpe
Annelieke’s Analytics: Email performance in Google Analytics
Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the […]
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Facebook’s ‘Clear History’ could be a boon for organic search marketing
In response to the Cambridge Analytica controversy involving data privacy and security, Facebook announced at its F8 event this month that users will be able to see the information Facebook has gathered via their account and control how Facebook uses that information.
The top 10 tools for getting an insight into your website analytics
By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical customer does on your site; and even what your competitors are doing differently. Amanda DiSilvestro reviews ten platforms to get your research journey started.
New Optimize & AdWords Integration Boosts Landing Page Testing
With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion.
In fact, Google recently updated the Optimize & AdWords integration to allow for more powerful testing.…
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Five ways to use predictive analytics
Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide a glimpse into the future, as well as access to strategic insights. Manish Dudharejia shares how you can put predictive analytics to use.
Annelieke’s analytics: Technology report in Google Analytics
The Audience data in Google Analytics beholds a lot of interesting data about your users. Not only does it provide you information about from which country they’re coming or the language they’re using, but it also gives insight in the device they’re using when visiting your site and the browser they’re using for doing that. And […]
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What is Google Tag Manager and What Does It Do?
If you don’t have organization when working with analytics, you’re gonna have a rough time.
Analytics tracking at its core is largely technical and this can elevate the barrier to entry for those that are unfamiliar. However, tools like Google Tag Manager (GTM), make the tag management process much, much simpler.…
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Enhanced Tracking for Analyzing Your Content’s Impact
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way?
How does your content actually impact your end users, and what value does it provide to their decision making process?…
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Is Your Site Leaking User Info into Search Results? Get GDPR Ready
What do you do when your site is leaking user information into search results? Well, let’s take a step back and look at what kind of personal information this could be:
- Form information that contains first name, last name, email address
- Actual address information, including zip
- Unsubscribe confirmation URLs that contain email addresses and/or names
- Online ordering information like what recently happened to Panera
There are a number of ways this information could be seeping into Google’s index.…
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Annelieke’s analytics: What are dimensions and metrics in Google Analytics?
Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete […]
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Is Google Analytics compliant with GDPR?
The European GDPR rule is set to come on May 25. This article explores the steps Google Analytics is taking to become GDPR compliant, as well as what your business can do to make sure you too are compliant with GDPR.
Going through a Rebrand? Here’s How We Approached It for a Large, International Client
So, you or your client are going through a rebrand. There are a variety of reasons to go through a rebrand, such as being sold to another company/investor or simply needing to hit the reset button on your image and reputation.…
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TV Ad Effectiveness: Reinvented for the Year 2018
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved?
On any given day, both online and offline channels drive traffic to your site.&hell…
Myth Busting the Seer Analytics Team
Since the official inception of Seer’s Digital Analytics Team in 2015, there have been many questions regarding what we do and who we are (no we’re not robots unfortunately). Given that our team has grown significantly (see chart below), and the ever changing nature of the larger Digital Analytics field, this lack of clarity is understandable.…
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How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it. Simon Ensor offers a refresh on some key actions you can undertake to improve bounce rate for your site.
GDPR Simplified: Your Guide to New European Data Protection Laws
What is GDPR?
In an age of information, more data is available than ever before. In order to help protect customers from having theirs used improperly, new sanctions and regulations are being put into place.
The European General Data Protection Regulation or GDPR is a new regulation that replaces the Data Protection Directive.
…
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Annelieke’s Analytics: What are sessions in Google Analytics?
I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term […]
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9 Analytics Considerations for Redesigning Your Website
The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or simply botched.…
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Ask Yoast: Preparing for the General Data Protection Regulation (GDPR)
Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors, […]
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