Marketing Personas for the Modern World
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at our finger tips in real-time.…
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Scoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need.…
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A guide to the standard reports in Google Analytics: Audience reports
We’ve set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you can learn from them, and how you can get the most out of the data that they offer.
Google Analytics and Google Tag Manager – Now is the Time to Learn
Google Analytics and Google Tag Manager are two of the most important elements when tracking visits and performance of your website. Get your ducks in a row and and learn about GA and GTM.
Post from Jo Turnbull
How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor just about any action on your site that doesn’t trigger a new page to load, giving invaluable data for improving your site.
7 Google Tag Manager courses to prioritize in 2018
If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. But getting started with GTM isn’t always an intuitive process. Here are seven courses that can help you get the hang of it, and take charge of your data.
My Adventures between the Sheets – Using XPATHs, API Requests and Plugins to Help Inform and Monitor Strategy
Read up on some advanced methods and tactics to import data into Google Sheets for use in developing and monitoring content strategy for your blog and/or website in this post from John Warner.
Post from John Warner
New Integration – Google Analytics 360 + SalesForce Cloud
Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales and Marketing Clouds.
The first integration (GA 360 + Salesforce CRM) became available in January 2018 and it’s pretty fantastic.…
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LOOK, MA! We’re Google Analytics Partners + Premium Resellers
I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller!
Can you explain what that means to someone who might not know?
Well, it means that we can now sell the enterprise version of Google Analytics, GA360, to our clients!…
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How to Analyze Your Data for Decision-Making
The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can derail that end value.
In my 1,389 hours of data analysis at Seer (that’s nearly 2 months straight – 14% there, Gladwell!…
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A guide to the standard reports in Google Analytics: real-time reports
In this series, we’re going to tackle the gargantuan task of explaining each segment of Google Analytics and the standard reports they contain. We’ll cover the data you can find within each standard report, and how it can be used in your marketing and SEO efforts. First up are Real-Time Reports: how do they work, and what kinds of campaigns are they useful for?
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
The beginner’s guide to – the NEW – Google Search Console
Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and […]
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How to measure the success of your content SEO strategy?
If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established […]
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Data Visualization in Tableau: A Few Things You Might Not Know
When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work).…
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How to set up ecommerce tracking in Google Analytics
Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power … read more
8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data – and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface. In order to continually build on and improve your campaign, you need to pay close attention to the nitty-gritty of your data.
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped Search Console is finally here, what shiny new features does it boast, what is more or less the same, and what functionality are we still awaiting with bated breath?
Tracking Hidden Long-Tail Search Traffic
A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console. I’ve found there’s more data in Google Search Console than you might believe. Here’s what I’m doing to […]
How the latest Google Analytics updates will benefit marketers
Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level.