Why re-pointing high value links still matters in 2018
The Scenario Visualise this: a brand with a digital presence that used to span many domains has consolidated, and the organisation is now looking to distance itself from the old websites. The brand has set up permanent 301-redirects from the old domains to the new, but at higher levels of the business there is talk […]
The post Why re-pointing high value links still matters in 2018 appeared first on Builtvisible.
Measure Marketing Impact with Google Attribution 360
Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI.
However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma.
How? Well, take this example.
Karen has brow…
Google Marketing Attribution (Finally!) Explained
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy.…
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Reimagine Data Visualization with this D3.js Tutorial
What are some unconventional ways of creating data visualizations?
When Sayf (our director of Analytics) asked this question recently – I found myself instantly thinking of D3.js. D3 is a JavaScript library for manipulating documents based on data.
Why use D3.js?
…
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How to analyze a sudden drop in traffic
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of […]
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Building Your Search Universe
Building your Search Universe, by joining different data sources, enables you to more easily identify opportunities and assist you with common SEO tasks.
Post from Sam Marsden
6 Tips for Landing Your Dream Analytics Internship
Looking for some tips on how to land an internship while in college? Is digital analytics your passion? You’re in the right place.
Analytics can be daunting, it requires the drive to discover something new but meaningful, being an undirected problem solver, and excessive amounts of passion for data.…
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A Beginner’s Guide and Tutorial for Google Data Studio
Google Data Studio is definitely a Seer Interactive favorite in terms of free data visualization tools. Ask someone on our team how they got their report visuals to look that good, and you’ll likely hear all about Data Studio.
The premium version, Google Data Studio 360, is exclusive to Google Analytics 360 Suite customers and provides enhanced analytics capabilities vs Google Data Studio (BETA).…
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How to audit your site’s internal linking (I am the very model of a modern site – in general)
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, […]
Post from John Warner
Analytics: 5 tips to measure your Black Friday success
Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce […]
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The Benefits of Using Google Analytics 360 vs Google Analytics
Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google).
Chances are you are considering an enterprise analytics solu…
How to Clean Up Query Parameters in Google Analytics
What are Query Parameters and Query Strings?
Query parameters can transform an ordinary URL into a seemingly neverending query string of characters. Parameters are usually added to URLs when you land on specific website’s page, navigate more deeply through the site, or come to the site through a specific campaign.…
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Top 5 Analytics Add-Ons for Google Chrome
Digital Analytics and Google Chrome
Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why:
- Despite the rise of mobile device usage, desktop still accounts for 43% of all online sessions
- As of May 2017, an estimated 59% of all desktop users use Google Chrome
If we look at digital analysts specifically:
- Surveys have confirmed what most people believe: Google Chrome users tend to be younger, and digital analytics jobs tend to skew towards a younger age group as well
- Digital analysts typically use multiple browsers for testing purposes, so Google Chrome is probably at least one of the browsers that they use
So, you are asking: We get it, Google Chrome is used a lot, and likely at a higher percentage by digital analysts, but why does this matter?…
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Analytics basics: Which posts and pages perform best
Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data […]
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Check your site’s SEO yourself
One question we get quite often is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this was a legitimate drop and people were actually in a bit of trouble. However, in most cases, there wasn’t anything wrong with either the traffic or the rankings. In this post, I’ll […]
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Turning ‘Time on Site’ from a Vanity Metric to an Actionable One
Time is the most sought after resource on the web, short of an actual sale. But why?
Time is a proxy that’s representative of attention.
If users spend more time on your site, they’re paying you more attention. Right? Well, not so fast.…
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Beyond Google Analytics: 10 SEO analytics and reporting tools
Analytics and reporting are a critical part of any SEO campaign, and while Google Analytics is a great place to start, it most certainly shouldn’t be where you stop. In this post, we’ll cover some of the best free and paid tools available for SEO reporting and analytics.
Evolving past last-click attribution in paid search
Despite its inefficiencies, many marketers use last-click attribution by default to understand the value of their keywords. Getting to the root of the measurement problem and combining complementary data tools can help take your paid search optimization to the next level.
Google Index Coverage Report
Google’s new Index Coverage report lets you “Fix problems that prevent your URLs from being optimally indexed by Google Search.” As it stands the report delivers a huge increase in visibility, creates a host of new metrics to track and requires new sitemap configurations. But the real treasures are what you learn when you dig into the […]
Let’s Get ASIC: Taking an Audience-First Analytics Approach
What do you picture when we say, “measurement strategy”?
Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way.…
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