How to Calculate Google Analytics Goal Values
While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on providing content and information to site visitors. Many websites have more than one goal such as increasing sales leads and creating valuable content – like our Seer website.…
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SEO basics: what are user signals?
If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know […]
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Get to the Point: How to Turn Analytics Reports into Billboards
Telling a Story with Data
As mentioned in my previous blog post, Data Storytelling is becoming a necessary skill in an analyst’s repertoire. As companies invest more time and money into data, they want to see the return on their investment.…
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10 Ways to Use PPC, SEO and Analytics Together
One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?”
The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments.…
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Where to Add Campaign Tags: A Comprehensive Checklist
Campaign Tagging in Google Analytics
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful mar…
Google Analytics: Misunderstandings that hold marketers back
As Google continues to improve its analytics offerings, marketers need to understand the data in front of them. Unfortunately, there are a few misunderstandings surrounding the way that Google collects, configures, processes, and reports data. Here are some commonly misunderstood metrics and features within the core Google Analytics interface.
How to ensure you ask the right questions of your data
Posing the wrong questions of your data wastes precious time, and with only so many hours in the day to use your data effectively, you need to become really skilled at knowing what questions to ask when analyzing results so you find answers that are actionable and relevant. Let’s go through some ways you can get better at this.
5 Ways to Unsample Your Google Analytics Data
You’ve Been Sampled.
Data sampling is a technique used in statistical modelling that allows analysts to utilize a smaller portion of data to represent a larger portion of that data.
While it’s not always a bad idea, it’s something that you should always note when analyzing data from Google Analytics.…
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Data Studio Tips for Non-Designers
Google Data Studio is a fantastic, free alternative to the Google Analytics Dashboards that are actually useful! One of the nicest things about Data Studio is the ability to customize the look and make visually appealing dashboards – which also can help with the absorption of information.…
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The Seer-Cathalon: What It’s Like to Intern at Seer
Ready, Set, Go!
Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way.…
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Tools to improve your online marketing campaign
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools […]
A world without “(not provided)”: How unlocking organic keyword data leads to a better web
For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company believes it has found the solution to “(not provided)”. We talk to Keyword Hero, the start-up that set out to solve “(not provided)”, and Rand Fishkin, who believes that reclaiming organic keywords will lead to a better web.
Essential Formulas for Your Google Analytics Data
Let’s be honest – we all know that there are TONS of spreadsheet formulas out there that make analyzing data so much easier, but how many of them do we actually use? While some of them are pretty easy to understand, others have a more complicated syntax that require several “inputs” to get your desired “output” value.…
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The Most Basic Framework for Developing an A/B Test Hypothesis
Optimization testing has been the hot thing that everyone wants to tap. Some boast that they’ve done it forever – weekly subject line split testing with 10% of their email list and then sending the remaining 90% the winner.
Maybe you read some variation on color psychology and tested red vs.…
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My First Unconference – Cardiff MeasureCamp II, July 2017
Steve Morgan’s experience at Cardiff Measurecamp II on Saturday 29th July 2017, an unconference event that focuses on web & data analytics.
Post from Steve Morgan
Data Storytelling: Using Color for Emphasis
One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you definitely don’t want it to fall on deaf ears.…
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Link building with Dixon Jones (Majestic)
“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Learn link building […]
Analyzing Position in Google Search Console
Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense […]
How to Export Google Data Studio Reports as PDFs
Google Data Studio provides a way to turn god-awful data tables, data puking, and boring charts into beautiful data visualizations. We at Seer really love the product, but, in our use, have recognized it’s missing one key functionality – the ability to PDF your new beautiful creation(s)!…
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The Definitive Guide to Adobe Analysis Workspace
Welcome to The Definitive Guide to Analysis Workspace for Adobe Analytics, here’s what we’ll be covering in the post below!
Table of Contents
- The Mystery of Digital Analytics
- The Role of Analysis Workspace for Adobe
- Analysis Workspace Landing Page
- The Basics of Analysis Workspace
- 20 Analysis Workspace Tips
- Date Range Comparisons & Rolling Dates
- Duplicate Visualizations
- Segment Comparison Tool
- Group Drops
- Right-Click Options
- Freeze Visualizations
- Text Descriptions
- Summary Change & Summary Number
- Hide Panels & Visualizations
- Undo & Redo Buttons
- Hot Keys
- Copy and Paste
- Share a Link to Your Project
- Filter Rules
- Item Preview & Exploration
- Curate Project Data
- Reset Column Widths
- Anomaly Detection
- Visualization Switch
- Fallout & Flow Reports
- Feature Requests and Next Steps
The Mystery of Digital Analytics
Digital analytics can be a mysterious, confusing, and complicated space, and “when you really start to dig into data, most people don’t even know what’s possible.” (Source: Ben Gaines, Adobe Analytics Summit 2017, Using Analysis Workspace to tell powerful customer journey stories)
Luckily, with the introduction of tools like Adobe Analysis Workspace (and Google’s counterpart – Google Data Studio), the view of what’s possible with your data is starting to take shape through the fog.…
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