Why does Facebook ads data not match Google Analytics data?
Often the data in your Facebook ad campaigns doesn’t match your Google Analytics data. In this article Tara West investigates the reasons for the discrepancy and offers fixes to help match up your advertising and analytics data.
Post from Tara West
How do the recent updates to Google Data Studio benefit marketers?
In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio tool. So what is Google Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?
Seven tools to help you run multichannel digital marketing campaigns
Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.
Does dwell time really matter for SEO?
What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.
Audit This – Why It Matters Where You Put The Google Analytics Tracking Code
This is the first in (hopefully, what will become) a series of posts, where I focus on various items in our massive diagnostic checklist that we use for auditing Google Analytics and Google Tag Manager implementations for problems and for finding opportunities.…
The post Audit This – Why It Matters Where You Put The Google Analytics Tracking Code appeared first on Seer Interactive.
Data-driven attribution: the cure for discount code abuse?
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
4 ways to get ahead of the marketing personalization curve
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Has the marketing cloud lived up to the hype?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
Heavy discounts and post-Black Friday lull create challenges for retailers
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
What exactly is a marketing cloud, and do you need one?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.
How to predict ROI for SEO fixes
Understand how predict what ROI will be achieved as a result of implementing an SEO fix.
6 SEO Experiments That Will Blow Your Mind
All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve.
How to Measure Offline Advertising With Google Analytics
<rant> Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics”, though broader, still doesn’t do justice to the capabilities of these platforms.…
The post How to Measure Offline Advertising With Google Analytics appeared first on Seer Interactive.
The problem with Facebook’s miscalculated metrics
As the most popular social platform the expectations are high and Facebook’s ambitious plans that keep growing year by year bring out bigger challenges.
6 tools for a better, smarter social media influencer campaign
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy
Boost your SEO strategy with these 5 hacks using Google Tag Manager: classify your blog posts, implement structured data, rel canonicals and others.
Post from Pete Campbell
Inclusive marketing: the need to remove binary data
Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers.
Interview: can you forecast SEO? Sastry Rachakonda says you can
In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations?
‘Creepy data’: how to avoid spooking your customers
For marketers, there’s something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It’s the dreaded “creepy data” problem.
10 marketing metrics to master for first-time startup owners
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business.