Automating Google Analytics reporting via Google sheets
In his first post for State of Digital, Ben Wood shows how you can automate Google Analytics reporting using Google Sheets and speed up your client reporting.
Post from Ben Wood
The three Vs of contact data: verify and validate for value
A new report from Informatica is highlighting the importance of clean contact data for marketers.
Spot Data Issues From the Start With Weekly Analysis
When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a mark…
Ask Yoast: why connect GSC with Yoast SEO?
If you use our Yoast SEO plugin you’ve got the opportunity to connect it to Google Search Console (GSC). With GSC you can monitor the SEO health of your site, while Yoast SEO helps you to optimize your site. Connecting the two, so they can work together, will allow you to be more efficient when maintaining your site. […]
Top 10 essentials for SEO reporting
I have created a simple SEO reporting template to help us focus on the key elements of showing value from organic search.
New Ecommerce Study Reveals Google Still Dominates
A new ecommerce study from Wolfgang Digital shows that Google traffic still dominates, mobile visits are on the rise, and site speed has a big impact on your conversion rate.
Post from Barry Adams
How the Google Analytics Demo Account will benefit our industry
Google Analytics now has a demo account feature that allows you to try out the platform’s features and strengths. How will this affect agencies and brands?
Post from Dan Truman
Are You Using Google’s New Automated Assistant?
In the Google Analytics Blog on September 2, was an article that site owners shouldn’t miss. If you did, you should go check it out. The post is Explore important insights from your data — automatically. I have access to a number of Google Analytics accounts, and I can say this about the suggestions shown … Continue reading Are You Using Google’s New Automated Assistant? →
The post Are You Using Google’s New Automated Assistant? appeared first on SEO by the Sea.
Six ways you can watch your competitors watching you
You watch your competitors, they watch you, so let’s see what they’re looking at.
Give Data A Chance: How to Convey the Importance of Data to Stakeholders
“Data can be impactful for your company…but only if you can get people to care about it,”
-Me (Kevin Rutter).
You can have the simplest, most digestible reports of all-time…complete with fancy graphs, unicorns, and neon signs, but if your stakeholders don’t see the value in basing their decisions in data, you’ve already lost. …
The post Give Data A Chance: How to Convey the Importance of Data to Stakeholders appeared first on Seer Interactive.
GTM Match Table Variable Generator (Lookup Tables & Beyond)
Need to make a big lookup table? Wish lookup tables supported regex? We built a Google Sheet that will save you a ton of time. Grab the template or read on to learn more.
GTM Lookup Tables Are Awesome
Google Tag Manager’s ‘lookup table’ Variable type is awesome because it:
- allows for great flexibility without requiring custom JavaScript or tons of Tags
- is very fast, regardless of table size (i.e.
…
The post GTM Match Table Variable Generator (Lookup Tables & Beyond) appeared first on Seer Interactive.
Five ways analysts can take their skills to the next level
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst.
3 Reasons Why You Need Analytics To Inform Your SEM Efforts
Have you ever used Analytics data to supplement your Search Engine Marketing (SEM) strategies? If not, it’s important that you start! Digital marketing has become increasingly omnipresent for various reasons, but the most important reason is: indisputable data.
In choosing to invest in digital marketing, you are making a conscious choice to invest in an avenue in which you hope to see results!…
The post 3 Reasons Why You Need Analytics To Inform Your SEM Efforts appeared first on Seer Interactive.
Lifting the lid of the search box: Excel tips for search marketers
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Post from Cedric Chambaz
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now.
Demo Account for Google Analytics (GA) is Finally Available: Here’s Why It’s So Awesome
We’ve long wished for a demo account for Google Analytics (GA). Now, it’s finally here and with real data flowing through it. For instant gratification, go get it now.
I’m really excited to see this especially because we have access to a number of reports and integrations that are hard to set up in a personal sandbox.…
The post Demo Account for Google Analytics (GA) is Finally Available: Here’s Why It’s So Awesome appeared first on Seer Interactive.
Dipping into New Tools: Technical SEO With OnPage
SEO Tools. There are a lot of them. But only the best endure. I’ve been very settled with my few personal favourites for some years (namely: URLprofiler, Kerboo, Screaming Frog, aHrefs and so on) but every now and again something comes along that you just look at and think “wow!”. That’s absolutely the case with […]
The post Dipping into New Tools: Technical SEO With OnPage appeared first on Builtvisible.
Dipping into New Tools: Technical SEO With OnPage
SEO Tools. There are a lot of them. But only the best endure. I’ve been very settled with my few personal favourites for some years (namely: URLprofiler, Kerboo, Screaming Frog, aHrefs and so on) but every now and again something comes along that you just look at and think “wow!”. That’s absolutely the case with […]
The post Dipping into New Tools: Technical SEO With OnPage appeared first on Builtvisible.
#GTMTip – Track GTM Version and ID as a Custom Dimension
Have you ever had the nightmare of opening your Google Analytics (GA) account to find that the data you were interested in stopped tracking?
Maybe it was an event for the shiny new CTA on your site and you had the event tracking setup and working, but it suddenly stopped at some point. …
The post #GTMTip – Track GTM Version and ID as a Custom Dimension appeared first on Seer Interactive.
Your Data is an Appreciable Asset, So Quit Messing Around
A client once referred to the analytics implementation we built for him as a sailboat, and the analogy really stuck with me. Particularly because he wasn’t happy.
“You built me this great sailboat, but I don’t know how to sail it.”
I now view most technical analytics implementation, the tracking and collecting of the actual data, to be analogous to building a boat, where using that data is sailing it.…
The post Your Data is an Appreciable Asset, So Quit Messing Around appeared first on Seer Interactive.