How a Strategic Approach to Campaign Tracking will Rock your World [and your reporting].
Marketers are expected to move quickly, and rightfully so. With the many free and dynamic campaign management platforms available to us today we can be more agile than ever; allowing us to execute large-scale online marketing campaigns across multiple channels regularly and efficiently. …
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Insights in Instagram analytics
Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens […]
Five steps to report marketing results like a boss
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. … read more
Exporting your Google Analytics data
Julien Coquet lists ways to extract and exploit data from your favorite analytics platform in ways other than exporting plain PDFs.
Post from Julien Coquet
How to create insights from consumers’ click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
17 inspirational examples of data visualization
Showing data in context, and using creativity to make that same data tell a story, can truly bring numbers to life.
How to improve your CTR using Google Search Console
Here’s a quick guide to show you how to use some of the data at your disposal in Search Console to help improve your site’s click-through rate.
What is Analytics User Explorer, and how useful is the data?
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
Post from Jack Cooper
15 data visualisation tools to help you present ideas effectively
The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with.
com.google. android. google quick searchbox in Google Analytics is Organic Search Traffic
Android Google Search App Traffic Appears as Referral Source in Google Analytics
Over the last month, new referral source may have creeped into your Google Analytics reports called “com.google.android.googlequicksearchbox”. What is this? It’s actually organic search traffic from the google andriod app.…
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Meet Seer’s Director of Analytics: Sayf Sharif
Plucked away from “The Burgh” to the cooler side of the state, Sayf Sharif joined us in February 2016 as the Director of Analytics and immediately picked up in the ever present Flyers vs. Penguins office rivalry. A comic book aficionado that has developed his own algorithm on what makes a good comic book movie, Sayf has quickly furthered not only our Analytics division, but our culture by bringing joy, hilarity, and utter brilliance to all phases of the team.…
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Tie your web, and mobile properties together in Search Console, plus three more recent changes
Since writing our comprehensive and barn-stormingly popular complete guide to Search Console a couple of weeks ago, Google has since released a few updates to make webmasters lives a darn sight easier.
Google launches Firebase Analytics for mobile apps
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference.
Seer’s Google Analytics Heatmap To Find Your Website’s Peak Times [Download]
Google recently unveiled a completely redesigned Google Analytics Mobile App. Besides receiving a major makeover, the app now includes more powerful real-time data, segmentation, and the ability to easily create and save a mobile dashboard for later use.
One report that really stuck out to the Seer Analytics Team was the heatmap feature, which users can can use to visualize selected metrics over time, such as users or revenue.…
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Google Search Console: a complete overview
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters to help optimise their sites for search.
Do bounce rates affect a site’s search engine ranking?
Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.
Trolling scammers with Google Analytics
In one of my previous posts on the State of Digital, I hinted at the use of the real-time reports in Google Analytics. Yes, they are mesmerizing with their little green and red dots popping on and off the screen, giving you the illusion that your website is a lifeform of its own. But I digress. […]
Post from Julien Coquet
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.
The Goals Tracking Guide for Analytics [Infographic]
Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.
Post from Gianpaolo Lorusso
The Future of Analytics – Ask the Experts
If we look back over the past five years, we have seen some huge changes across the digital marketing landscape and one of the areas that we have seen significant changes is in the world of analytics. From call tracking and tag management to attribution and DMPs, we have seen them all make their way into our day to days lives as marketers.
Post from Samantha Noble