What Makes Content Shareable? A Donald Trump Analysis
When looking to produce content that works (by this I mean driving engagements, conversation and shares) it’s often useful to review pieces performing well in a particular field and seeing what we can learn from them. To show how this process can be useful – and explore recurring themes in successful content – I decided to […]
Post from Jack Telford
A new home for our Google Analytics plugins
Today we’re announcing that our Analytics plugins are getting a new home on MonsterInsights.com. One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to reviews, eBooks and training programs. We’re very […]
Google Analytics: a guide to confusing terms
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn … read more
Analysing Twitter Feature Results in Google SERPs
Over the past couple of days I’ve spent some time looking at what makes a Twitter featured result turn up in Google’s results. Along the way we’ve discovered some interesting things that seem to play a part, if you’re looking to get your account featured in a specific Google search query. The main takeaways were […]
The post Analysing Twitter Feature Results in Google SERPs appeared first on Builtvisible.
How to fix discrepancies in your web analytics data
Google Analytics, like every web analytics tool, does not deliver accurate data. Here’s how you can fix that.
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years.
How to Properly Track PayPal & Other Off-Site Purchases in GA
Integrating online payment systems, like PayPal, into your website can help you easily record and monitor purchases. However, if you use PayPal or other payment add-ins for website purchases, it’s crucial that you customize your Google Analytics tracking code to ensure that your attribution data is correct.…
The post How to Properly Track PayPal & Other Off-Site Purchases in GA appeared first on Seer Interactive.
How to use In-Page Analytics and how it can help boost conversions
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin … read more
Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords is beginning to show it’s age.
All the weird things you can measure with Google Analytics
Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.
Post from Julien Coquet
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Six essential steps to present data persuasively
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously … read more
What You Need to Know About Google Analytics 360 Suite
Over 2000 years have passed since Julius Caesar was killed on March 15th, and yet we still hold the term “Ides of March” with a certain level of darkness and dread.
Friends, Digital Marketers, Countrymen, lend me your ears, for that all has now ended on March 15th, 2016 with Google’s announcement of their new 360 Suite of products.…
The post What You Need to Know About Google Analytics 360 Suite appeared first on Seer Interactive.
Blenheim Chalcot acquires analytics firm iJento
Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, … read more
Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”
Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users, which promise to help better take advantage of customer behaviour “in the moment.”
A Beginner’s Guide to Segmentation in Google Analytics
Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which is a great way of diving deep into your data. It can give you a much greater understanding of how visitors are using your website and provides a much more accurate way of tracking how […]
Post from Paul Hunter
A couple of time-saving keyword optimization techniques for you to try
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant… there’s not enough time in the day.
Why Understanding Stakeholders Will Make or Break Your Web Analytics
Far too many organizations take the Ron Popeil approach to Analytics: “Set it and forget it!” That approach may work in the kitchen, but when it comes to making informed decisions for your business based on concrete data… it won’t fly.…
The post Why Understanding Stakeholders Will Make or Break Your Web Analytics appeared first on Seer Interactive.
Evolution of call tracking in a mobile first world
[Sponsored Content] If you answer your phone or want your phone to ring as a result of your marketing, in particular search engine marketing, then you’ll want to read the following interview.