Seer’s Google Analytics Heatmap To Find Your Website’s Peak Times [Download]
Google recently unveiled a completely redesigned Google Analytics Mobile App. Besides receiving a major makeover, the app now includes more powerful real-time data, segmentation, and the ability to easily create and save a mobile dashboard for later use.
One report that really stuck out to the Seer Analytics Team was the heatmap feature, which users can can use to visualize selected metrics over time, such as users or revenue.…
The post Seer’s Google Analytics Heatmap To Find Your Website’s Peak Times [Download] appeared first on Seer Interactive.
Google Search Console: a complete overview
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters to help optimise their sites for search.
Do bounce rates affect a site’s search engine ranking?
Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.
Trolling scammers with Google Analytics
In one of my previous posts on the State of Digital, I hinted at the use of the real-time reports in Google Analytics. Yes, they are mesmerizing with their little green and red dots popping on and off the screen, giving you the illusion that your website is a lifeform of its own. But I digress. […]
Post from Julien Coquet
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.
The Goals Tracking Guide for Analytics [Infographic]
Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.
Post from Gianpaolo Lorusso
The Future of Analytics – Ask the Experts
If we look back over the past five years, we have seen some huge changes across the digital marketing landscape and one of the areas that we have seen significant changes is in the world of analytics. From call tracking and tag management to attribution and DMPs, we have seen them all make their way into our day to days lives as marketers.
Post from Samantha Noble
What Makes Content Shareable? A Donald Trump Analysis
When looking to produce content that works (by this I mean driving engagements, conversation and shares) it’s often useful to review pieces performing well in a particular field and seeing what we can learn from them. To show how this process can be useful – and explore recurring themes in successful content – I decided to […]
Post from Jack Telford
A new home for our Google Analytics plugins
Today we’re announcing that our Analytics plugins are getting a new home on MonsterInsights.com. One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to reviews, eBooks and training programs. We’re very […]
Google Analytics: a guide to confusing terms
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn … read more
Analysing Twitter Feature Results in Google SERPs
Over the past couple of days I’ve spent some time looking at what makes a Twitter featured result turn up in Google’s results. Along the way we’ve discovered some interesting things that seem to play a part, if you’re looking to get your account featured in a specific Google search query. The main takeaways were […]
The post Analysing Twitter Feature Results in Google SERPs appeared first on Builtvisible.
How to fix discrepancies in your web analytics data
Google Analytics, like every web analytics tool, does not deliver accurate data. Here’s how you can fix that.
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years.
How to Properly Track PayPal & Other Off-Site Purchases in GA
Integrating online payment systems, like PayPal, into your website can help you easily record and monitor purchases. However, if you use PayPal or other payment add-ins for website purchases, it’s crucial that you customize your Google Analytics tracking code to ensure that your attribution data is correct.…
The post How to Properly Track PayPal & Other Off-Site Purchases in GA appeared first on Seer Interactive.
How to use In-Page Analytics and how it can help boost conversions
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin … read more
Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords is beginning to show it’s age.
All the weird things you can measure with Google Analytics
Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.
Post from Julien Coquet
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Six essential steps to present data persuasively
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously … read more
What You Need to Know About Google Analytics 360 Suite
Over 2000 years have passed since Julius Caesar was killed on March 15th, and yet we still hold the term “Ides of March” with a certain level of darkness and dread.
Friends, Digital Marketers, Countrymen, lend me your ears, for that all has now ended on March 15th, 2016 with Google’s announcement of their new 360 Suite of products.…
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