Which US sites lost the most amount of Google visibility in 2015?
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were.
Pinterest Analytics: a quick walk-through
Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this […]
Which US sites gained the highest Google visibility in 2015?
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year.
Search engine bias: an analysis from the index
In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias?
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have … read more
Fixing 404 Error Pages with Google Analytics
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages, but many of these blog posts are due an update.
Rock Analytics More: Obsess About Goals And Goal Values!
If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let me start with a story. We were brain storming about the next clustseeer of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, […]
Rock Analytics More: Obsess About Goals And Goal Values! is a post from: Occam’s Razor by Avinash Kaushik
The Facebook browser – the biggest browser that you ignore
Facebook’s in-app browser might be the most popular browser that you never pay attention to. Whilst it might hide from your analytics it is growing in popularity quickly. Understand more about it in this article from Mat Bennett.
Post from Mat Bennett
An absolute beginner’s guide to setting up Google Analytics for your website
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s … read more
Boost your productivity by using Google Analytics custom alerts
Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article on State of Digital.
Post from Julien Coquet
4 Podcasts Analytics & Data Advocates Should Listen To
The percentage of Americans who have listened to podcasts in the last month has doubled since 2008 (Pew Research Center).
I may be a newcomer when it comes to podcasts as I’ve only been listening for a little less than a year, but I can without a doubt say that they have helped me grow in my digital marketing career and even my personal life.…
The post 4 Podcasts Analytics & Data Advocates Should Listen To appeared first on Seer Interactive.
March’s Google Analytics Blog Insights to Grow Your Business
Below are the highlights followed by a summary of what happened on the Google Analytics blog in March. I also discuss how you and your team can take advantage of these developments!
Highlights:
In March Google…
- Released 2 New Mobile App Analytics Reports
- Hosted a talk with Neil Hoyne on moving beyond just the conversion point
- Released a solutions guide for implementing Google Analytics via Google Tag Manager
- Released a product release notes section
1.
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The post March’s Google Analytics Blog Insights to Grow Your Business appeared first on Seer Interactive.
Build Implicit Analytics Into Your Site Architecture to Better Understand Users
Jonathan Allen explains how a site redesign represents a huge strategic opportunity to run your online business more effectively. It’s an opportunity to better understand your users on site and your wider audience off site.
Post from Jonathan Allen
Using Treemaps Report In Google Analytics To Analyse Marketing Channels
Polly Pospelova shows how Google Analytics Treemaps report allows to see a graphical representation of incoming traffic and instantly compare performance.
Post from Polly Pospelova
How to Find Out Which Social Networks are Driving You Revenue
There are tons of social networks out there and only so many that you can focus (quality) time and effort on. One of the most common questions I see asked is “what social networks should I focus on?” and the answer is always, “focus on the networks that work for you and your demographic.” But… Read More
The post How to Find Out Which Social Networks are Driving You Revenue appeared first on Sugarrae.
Why You Should Make the Switch to Universal Analytics Now
As my fellow colleague, Amanda, pointed out in her blog post last year, there are many benefits to upgrading to Universal Analytics (UA). Universal Analytics has been around for over a year now and the urgency to migrate is becoming more and more evident.…
The post Why You Should Make the Switch to Universal Analytics Now appeared first on Seer Interactive.
Cohort Analysis in Google Analytics
Since a few weeks Google Analytics has been rolling out a new feature in beta: Cohort Analysis. I was actually made aware of this new feature by my colleague Peter, who is working on our Google Analytics by Yoast Premium plugin. We started looking at the new analysis together. As is often the case with…
This post first appeared as Cohort Analysis in Google Analytics on Yoast. Whoopity Doo!
Google Analytics User Permissions
Google Analytics provides the ability to create user accounts with different user permissions because Google recognizes that different people have different access needs. It is very important to understand how administrators can take advantage of that …
February’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in February and how you and your team can take advantage of these developments!
Who Should Care: Anyone who uses AdWords to advertise and Google Analytics to analyze!…
The post February’s Google Analytics Blog Insights to Grow Your Business appeared first on Seer Interactive.
What You Can Learn From Multi Channel Funnel Reports in Google Analytics
Most marketers stick to basic web analytics reports and rarely venture to the advanced features of their web analytics platform. In this post Andy Miller shows the power of a more advanced Google Analytics feature: multi channel funnel reports.
Post from Andy Miller