Fast is Fine but Accuracy is Everything
How confident are you that your web tracking is 100% accurate? This posts looks at how to make sure you are confident in the information and some extra tips
Post from Neil Walker on State of Digital
Fast is Fine but Accuracy is Everything
Google Analytics Summit 2013: 14 Big Announcements
The Google Analytics Summit is going on right now in Mountain View. For anyone whose twitter streams haven’t been completely blown up with the updates, Google announced that there have been a whopping 70 updates to Google Analytics so far this year, and another 14 are being shared today. Expect more information from the SEER […]
Google Working on Cookie-less Tracking Technology?
According to reports Google is working on a cookieless tracking technology. Good news, but does this mean the web is beholden to a single company?
Post from Barry Adams on State of Digital
Google Working on Cookie-less Tracking Technology?
Google Analytics Summit 2013: SEER’s Predictions and Wishlist
It’s that time of the year again: a time when digital analysts, marketers, and data junkies alike sit on the edge of their seats in anticipation of new updates and other goodies for Google Analytics. The anticipation about the Google Analytics Summit next week has more than swept over all of us at SEER. As […]
Not Provided Keywords – SEO Reporting Without Keyword Data
We’re nearly 2 years into (not provided). It was October 18, 2011, when organic keyword data started dropping out of our reports. It’s been slowly rising as documented on (Not Provided) Count but in the last few weeks leaped from below 50% in August and is over 75% today. As Google starts serving secure search […]
(Not provided) on Google organic keywords is a reality. What now?
Google moves entirely to secure search, which means all organic keywords from Google will now be (not provided) in your web analytics system. How do we go from here?
Post from Agnete Tøien Pedersen on State of Digital
(Not provided) on Google organic keywords is a reality. What now?
Science of Conversion Rate Optimization
In a previous post, Thijs made quite a fuss about how many conversion-testers do not know their business. He stated that both the execution as the interpretation of testing showed serious flaws. His major point was that the way we deal with this conversion-testing is not scientific. At all. Time to define scientific. Time to…
Science of Conversion Rate Optimization is a post by Marieke van de Rakt on Yoast – The Art & Science of Website Optimization.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Part Two: Four AdWords Paid & Organic Report Questions Answered
Many good things come in four. My favorite four things that come in fours may be the weather seasons, the NCAA Final Four, FDR’s Four Freedoms and the A-Team. Source – http://www.universalstudiosentertainment.com/assets_c/2010/05/Ateam_1-thumb-497xauto-890.jpg Last week, I wrote about initial AdWords paid and organic report data. The paid and organic report links Google Webmaster tool data with […]
Mastering PPC: Getting Started with LinkedIn Ads
In Beauty and the Beast, Belle was just a girl living in a little village in France. The opening number featured her singing about how there must be more out in the world than just what she’s experienced in her small, provincial town. She wasn’t satisfied with that typical little village and dreamed about how […]
Part One: AdWords Paid & Organic Report Results
SEER recently implemented the new AdWords paid and organic report for six of our clients. The paid and organic report links Google Webmaster tool data with AdWords data to show how PPC and SEO interact on a click through basis. PPC Hero wrote a great post on how to set up the paid and organic […]
Get the Most Out of Google Analytics User Permissions
Google Analytics recently rolled out its first major update to its User Permissions features. This may not seem like a big deal if you have already assigned Administrator and User-level access to the people who need it; however there are some new features that could help you in delegating which datasets are visible to which […]
Friday Talk: Justin Cutroni: “Rethinking Digital Analytics”
Justin Cutroni from Google presents “Rethinking Digital Analytics: Measuring the Multi-Device, User-Centric World”
Post from Bas van den Beld on State of Search
Friday Talk: Justin Cutroni: “Rethinking Digital Analytics”
SEO Ambiguity & Pattern Recognition
As search marketers, we constantly have to deal with ambiguity — whether trying to reverse engineer a Google algorithm or simply prioritize and forecast the impact of the SEO recommendations we’re making. In this article, we’re going to explore what drives SEO ambiguity. Spoiler…
Please visit Search Engine Land for the full article.
6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014
There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they…
Please visit Search Engine Land for the full article.
Planning and checking your Conversion Rate Optimization
During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…
Planning and checking your Conversion Rate Optimization is a post by Thijs de Valk on Yoast – Website Optimization.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Event Recap – Marketing Analytics: Proving and Improving Online Performance
Event Drawing by SEER Interactive COO, Larry. On August 15th, we held our “Marketing Analytics: Proving and Improving Online Performance“ event at the Search Church. Speakers included SEER Interactive’s Rachael Gerson and Aaron Levy, along with Joanna Lord from BigDoor (formerly of Moz), Tim Wilson from Web Analytics Demystified, and Justin Cutroni from Google. Each speaker chose a charity […]
[SEER Event] Marketing Analytics: Proving and Improving Online Performance
Appropriate for all levels of marketing professionals, this SEER event will focus on the core principles of Marketing Analytics: setting measurable goals, getting visibility into online channel performance and embracing data-driven decision making. Bringing together industry thought leaders from across the country, we’ll start the evening off with talks on measuring the performance of specific […]
Rejoice! Safari Is Once Again Providing Google Referral Information In iOS
Since last September, people using Safari on iOS devices and searching on Google have appeared to publishers as if they came directly to their sites, not via Google. Now, the problem has ended, with iOS now apparently having been upgraded to support the “meta referrer” tag. No, this…
Please visit Search Engine Land for the full article.
6 Google Analytics Custom Dashboards To Save You Time NOW!
Ned Poulter talks about the 6 most useful Google Analytics Custom Dashboards he has discovered. Read his post to find out how to get the most out of your GA today.
Post from Ned Poulter on State of Search
6 Google Analytics Custom Dashboards To Save You Time NOW!
Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach
Professor Alok Choudhary discusses how big data analytics in social media enables real-time analytics, competitive analytics and more.
Post from Bas van den Beld on State of Search
Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach