6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014
There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they…
Please visit Search Engine Land for the full article.
Planning and checking your Conversion Rate Optimization
During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…
Planning and checking your Conversion Rate Optimization is a post by Thijs de Valk on Yoast – Website Optimization.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Event Recap – Marketing Analytics: Proving and Improving Online Performance
Event Drawing by SEER Interactive COO, Larry. On August 15th, we held our “Marketing Analytics: Proving and Improving Online Performance“ event at the Search Church. Speakers included SEER Interactive’s Rachael Gerson and Aaron Levy, along with Joanna Lord from BigDoor (formerly of Moz), Tim Wilson from Web Analytics Demystified, and Justin Cutroni from Google. Each speaker chose a charity […]
[SEER Event] Marketing Analytics: Proving and Improving Online Performance
Appropriate for all levels of marketing professionals, this SEER event will focus on the core principles of Marketing Analytics: setting measurable goals, getting visibility into online channel performance and embracing data-driven decision making. Bringing together industry thought leaders from across the country, we’ll start the evening off with talks on measuring the performance of specific […]
Rejoice! Safari Is Once Again Providing Google Referral Information In iOS
Since last September, people using Safari on iOS devices and searching on Google have appeared to publishers as if they came directly to their sites, not via Google. Now, the problem has ended, with iOS now apparently having been upgraded to support the “meta referrer” tag. No, this…
Please visit Search Engine Land for the full article.
6 Google Analytics Custom Dashboards To Save You Time NOW!
Ned Poulter talks about the 6 most useful Google Analytics Custom Dashboards he has discovered. Read his post to find out how to get the most out of your GA today.
Post from Ned Poulter on State of Search
6 Google Analytics Custom Dashboards To Save You Time NOW!
Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach
Professor Alok Choudhary discusses how big data analytics in social media enables real-time analytics, competitive analytics and more.
Post from Bas van den Beld on State of Search
Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach
Actionable Analytics: Live from #SMXAdvanced
Kate Morris covers the Actionable Analytics session at SMX Advanced in Seattle.
Post from Kate Morris on State of Search
Actionable Analytics: Live from #SMXAdvanced
Tips To Ensure The Validity Of Your Day Parting
One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the time of day/day of week of the visit usually has a strong correlation with user qualification and likeliho…
Day 1 of #SAScon 2013 – Top Tips and Takeaways
Three bloggers (Jackie Hole, Barry Adams and Claire Thomspon) from the State of Search team have spent the day at SAScon putting together all the key takeaways in one long post.
Post from Jackie Hole on State of Search
Day 1 of #SAScon 2013 – Top Tips and Takeaways
Mastering PPC: How to Integrate PPC with Web Analytics & CRM Systems
Congratulations: you’ve created an account, set up billing and avoided account alerts. Now it’s time to integrate your PPC activities with web analytics and customer relationship management (CRM) systems. If you’re not using web analytics or CRM systems already, I’d encourage you to do some research on them and see if you have the time, […]
Non-Descriptive Labeling Can Hurt Your SEO & Site Usability
Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The…
Please visit Search Engine Land for the full article.
Google Analytics for Mobile: Where Art Thou?
Data is vital to digital marketers and without an official Google Analytics app for the iPhone, State of Search recommends top free Google Analytics Apps.
Post from Ned Poulter on State of Search
Google Analytics for Mobile: Where Art Thou?
Best Practices for Google Analytics Profiles
Whether you’re an analytics newbie, nerd or ninja, it always helps to follow best practices when setting up new Google Analytics profiles. SEER’s best practices for all of our analytics setups include some tried-and-true methods to follow, which I’ll share with you below! To start – Why do I even need Profiles in Google Analytics? […]
Using Advanced Segments & Scroll Depth To Test Content Types In Analytics
Last month, I gave readers some tips on measuring engagement using Google Analytics and WordPress. This month, I want to dig deeper into how you can use content scroll depth to help craft a strategy for your future content curating efforts. Creating a …
Going Beyond Rankings With Google Analytics
This post takes a look at the increasing problem with flawed ranking data and how we should be educating site owners to look beyond search engine ranking data. Using Google Analytics, there are a number of reports available in to allow you to track more meaningful metrics beyond search engine rankings.
4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles
Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing alo…
How Phone Data Might Change Your Search Strategy – #brightonseo
In his BrightonSEO talk, Ali White from T W White & Sons explained how advanced call tracking helped him redefine his SEO and PPC campaigns.
Post from Sarah Bradley on State of Search
How Phone Data Might Change Your Search Strategy – #brightonseo
Tracking Image Search In Google Analytics
The Internet is becoming increasingly visual but the standard Google Analytics default lumps image search traffic in with organic traffic. The problem with that is these two types of traffic have radically different behaviors. So here’s a quick way for you to track image search in Google Analytics to gain insight into how images are […]
Tracking Image Search In Google Analytics is by AJ Kohn, originally posted on Blind Five Year Old.
What Might Be Next For Google Analytics?
Google Analytics is set to see a number of big improvements this year, one of which is going to be customer lifetime value. This leads me to believe that they may be planning on moving from a 1st party cookie to a 3rd party cookie or perhaps no cookie – and the reasons for this […]
What Might Be Next For Google Analytics? is a post from: Dave Naylor’s SEO Blog.
The post What Might Be Next For Google Analytics? appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.