How Apple’s iOS14 Update Will Impact Your Facebook Ads
This post was written by: James Corr, Rachel Danto, and Kia Street
What is the Apple iOS14 Update?
Apple’s iOS14 update, an ongoing rollout, will require Apple device users running iOS14 to explicitly grant permission to all websites, mobile/apps, etc.…
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Review: GTM Preview Mode
If you’re not familiar with Google Tag Manager (GTM), check out our guide here before reading this post.
Introduction
In recent months, Google has released a new version of GTM Preview mode for analysis of your tags/triggers/variables in real-time as you interact with elements on the site with tracking active.…
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What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.
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Seven underrated Google Analytics features that boost performance
Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the performance of your website.
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How to use heatmaps to level up your content marketing game
Heatmaps help you uncover less effective content and redesign it to improve the overall performance of your marketing campaigns.
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6 Reporting Challenges Solved by Restructuring Your Google Analytics Account
Is your Google Analytics account full of properties and views you don’t even use?
Maybe you inherited an account you don’t trust because you don’t know how it was set up in the first place. If this sounds like you or one of your accounts, please continue reading — your team will thank you for it later!…
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10 Reasons Your Google Analytics Data Will Never 100% Match Your Other Data Sources
Google Analytics is a powerful tool providing more insights about what our users do online now more than ever. This with far more accuracy than was available for advertising in the pre-digital days.
But high-accuracy is not perfection.
Attaining highly-accurate, reliable data is very important for making business decisions.…
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2020 Ecommerce Holiday Game Plan
What is the Holiday Retail Guide?
Each year, Google releases a Holiday Retail Guide that uses learnings from past years to allow your team to be fully prepared for this year’s holiday season.
Shoppers are looking for online solutions more than ever these days, so it is important for your retail team to be proactive in planning for the holiday season.…
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Artificial intelligence (AI) is key to reducing digital ad waste
Do you really want your advertising budget being wasted on ads that are producing solicitations instead of qualified leads? More insights on how the world’s first AI Smart Core℠, SherloQ™ is revolutionizing how websites and digital ad campaigns operate altogether.
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Data Privacy & Compliance Guide to Managing Your Google Analytics Data
Today’s average digital consumer is more aware and concerned about how their online data is being used. With online usage increasing by 47% in Q1 of 2020, data privacy has dictated much of the future of digital marketing.
Industry regulations are also tightening up, CCPA is now enforceable by law as of July 1st of this year.…
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Facebook’s Attribution Window is Changing from 28 to 7 Days in 2021
Written By: Jacqueline Briggs-Gill & Emmilly Best
What Happened?
Last month Facebook announced that they will be making changes regarding their attribution window settings.
💡 Facebook will be removing the 28-day attribution option and instead, defaulting to 7-day attribution. The initial change was set for October 2020 but it has since been pushed to Q1 of 2021.…
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Leveraging Coupons & Coupon Code Data from Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites?
In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they are also an excellent opportunity for companies to retain a price conscious customer at a critical point in their shopping experience. …
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The untapped value of qualitative keyword data
Focusing overly on search volume numbers, SEO professionals are limiting their keyword research insights. Here’s how qualitative methods can inspire new ideas.
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Firebase Pricing Models: What Should I Choose?
Firebase is an all-in-one mobile platform by Google that helps you build, analyze, and grow mobile apps. As we move toward tracking app analytics using the new Google Analytics 4 properties, you’ll need to connect your app to a Firebase project.…
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Demystifying Google Analytics 4 FKA App + Web
What is the New Google Analytics 4?
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (which was previously known as Google Analytics App + Web). It will allow users to connect app data and website data within one …
Speed and performance of Web dev, SEO, and marketing agencies websites
Nebojsa Radakovic analyzed 20k agency websites for speed and performance and what I learned is not that good. A detailed report on what’s going on.
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Why behavior analysis is important online business
A comprehensive guide that helps you understand user behavior on the website and how can you improve engagement using cohort analysis and behavior analysis.
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Apple’s Privacy Update: Impact of Safari 14 Tracking Preventions
What Happened?
The impact of Apple’s Privacy Update this week won’t be significantly different than what was already announced in February around ITP 2.1 (see our blog post on this).
The main thing to note is that in December 2020, all cross-site tracking on DuckDuckGo’s Tracker Radar will be turned OFF by default in any browser running on iOS or iPadOS.
…
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How to create compelling content based on existing data
Data-focused content doesn’t require as much heavy lifting as people assume. Existing public data sources can translate to compelling content for your brand.
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Server-Side Tagging in Google Tag Manager: What is It?
What is Server-Side Tagging?
In today’s world effective measurement, integration, and use of customer behavior data is critical to success. A large portion of this measurement happens on websites, apps, or some combination of the two. To capture this data, businesses generally turn to inserting JavaScript code (aka third-party tags) onto their website.…
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