Content marketing metrics for B2B companies: From ToFu to BoFu
Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know.
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Segmenting in Google Analytics
What Are Segments in Google Analytics?
As Google states in their introduction to segmentation, “A segment is a subset of your Analytics data”. Seems simple enough, right? Basically, segmenting allows us to drill down into hyper specific groupings of the visitors to websites.…
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App store optimization success: Top five KPIs you must measure
Top five leading metrics that you need to measure App Store Optimization (ASO) success, user engagement, user retention, and business conversion.
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Google search trends: People are in search for connection during the lockdown
We’ve done some analysis of Google Trends data to see what people have been searching for during the pandemic.
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Hotjar & Google Optimize Announce New Integration
Hotjar Now Allows You to Filters Sessions by Google Optimize Variant
Big news for those of us who love both testing and qualitative data!
Hotjar and Google recently announced the ability to add some qualitative data to your Optimize tests.
Hotjar now automatically detects Google Optimize experiments on your site.
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Update Your Google Ads Tags for CCPA Compliance
Yes, it’s another article about how you can adjust your advertising settings to be CCPA compliant. Let’s help you get to the information you need:
- How does CCPA/Restricted Data Processing affect Google Ads?
- What are my options to be CCPA compliant in Google Ads?
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5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments
This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter
2020: The Year of The Unexpected, and Much Needed Change
Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics.…
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Google Analytics 360 vs Adobe Analytics: Key Differences
Disclaimer: Seer is a certified GA 360 reseller & Adobe Community Solution Partner.
Google Analytics 360 vs Adobe Analytics
- What Adobe Analytics & GA 360 Have in Common
- Differences Between Adobe Analytics & GA 360: Where Adobe Wins Out
- Differences Between Adobe Analytics & GA 360: Where GA 360 Wins Out
- Seer’s Recommendation
Why Use Enterprise-Level Digital Analytics?
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A Quick Chat(bot) Goes A Long Way
What is a Live Chat/Chatbot?
Live Chat is another way for users and potential customers to get in contact with your company. Users can start a chat with a chatbot first and eventually talk to a real person via live chat.…
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5 common SEO KPIs you should be ignoring
Don’t get hung-up on SEO KPIs that aren’t giving you insight. Find out which common KPIs don’t really show performance and why you should ignore them.
Post from Helen Pollitt
PPC Conversion Tracking 101: Setting Up Tracking
Conversion tracking is key
But Emmilly, I’m not in Analytics. Why should I care about conversion tracking?
Fair question, but let me tell you why conversions are important to everyone.
- Clients: An accurate depiction of paid media campaigns as it relates to the website and business goals, in addition to an increased understanding of the user journey.
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How to Prepare Your Analytics for a Domain Migration
Prep Your Analytics for a Domain Migration
When migrating your site to a new domain, adding a new subdomain, or adding redirects to your site, there can be various implications on your SEO rankings and page authority.
Additionally, If you use Google Analytics, Google Tag Manager, and other tools to analyze your data with, it’s likely that your site’s domain is involved in the configuration of your analytics tools.…
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Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
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Update Your Facebook Pixel for CCPA Compliance
Written By: Nicole Portman & Emmilly Best
TLDR: Facebook’s Limited Data Use feature protects Facebook advertisers from violating consumer privacy laws outlined in CCPA — but only until July 31, 2020. Update your Facebook Pixel (if you are affected by CCPA) before August 1, 2020 to be in compliance and avoid fines.
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How to Quickly Leverage Your Data Layer for Enhanced Site Tracking
What is the Data Layer?
The data layer is basically a vehicle to pass information from your website into a tag management system (TMS), such as Google Tag Manager (GTM), and pretty much anywhere you want after that. This blog post is to be a “Data Layer 101” if you will.…
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How audience insights can improve your campaign’s bottom line
Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
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Google Data Studio: What It Is & How to Use It
This post was originally written by Seer Alumni and published on June 12, 2017.
It was updated on June 30, 2020 by Aniqa Anwar.
What is Google Data Studio?
Google Data Studio (GDS) is a great, free data visualization tool (note my use of the phrase data visualization tool, as opposed to business intelligence tool here) that lets you build interactive dashboards, and customized, beautiful reporting.…
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How to Monitor Your Google Analytics Data Using Custom Alerts
What are Google Analytics Custom Alerts?
The Custom Alerts feature in Google Analytics helps to take a proactive approach to monitoring your data, without needing to log in to the interface.
Custom Alerts notify you via email when there are changes in …
Google Maps Update for Data Studio: What It Is & How to Use It
What Happened?
You Can Now Use Google Maps in Data Studio Visuals
On May 1, 2020, Google announced that you now have the ability to add Google Maps to Data Studio reports. They’ve taken the familiar maps interface and made it available to let viewers see your data in a whole new geographic dimension.…
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Data Studio Template for Monitoring Cross-Channel Regional Trends
This post was written by Chanton Phan & Claire Dabney
In the past ~two months since the national stay-at-home order was declared, we’ve seen businesses scramble to adapt to rapidly changing customer demands and behavior in the ‘new normal’. But if businesses are not fueling their evolution with their own data, these efforts are very much a best-guess.…
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