How to improve your digital marketing with competitor analysis
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.
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A Beginner’s Guide to Google Surveys
What is Google Surveys?
Before you get started using Google Surveys, make sure you take a moment to review the following resources:
In this post, we’ll walk through early stages of planning out your research study using Google Surveys guidelines and later, analyzing your survey results.…
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Google trends in COVID-19 times and how to use them in your content strategy
Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy.
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Cleaning up your Google Analytics traffic sources
We rely on Google analytics to improve our marketing, but are you confident your traffic data is accurate? Learn how to audit your Google Analytics traffic
Post from Helen Pollitt
Need to Update Your Users? Google Optimize Launches New Website Banner
Using Google Optimize to Communicate Timely Changes to Your Business
As COVID-19 continues to impact our way of living, it’s important to provide up-to-date communications on your website and share any areas of your business that are being impacted with your users.…
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Social media insights in a time of social distancing: The relationship between paid and non-paid social
The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns?
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Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner.
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Misunderstood Metrics: New Users vs New Visitors in Google Analytics
Discrepancies in the New vs Returning Users Behavior Report
You might have looked at your Behavior > New vs Returning users report in Google Analytics (GA) at some point and noticed some odd discrepancies in the numbers (see visual below).
Some immediate questions come to mind here:
- Why don’t the total number of New Visitors and Returning Visitors add up to overall Users?
…
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Data Studio Template: Diagnostic Tool for COVID-19 Business Impact
The COVID-19 pandemic is challenging companies across all industries to quickly adjust to shifts in their customer’s needs.
During volatile times like this, remaining aware of user behavior on your website and ensuring accurate data is populating into Google Analytics is of the utmost importance.…
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Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
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Google Analytics App+Web FAQs Answered
In 2019, Google announced the introduction of App+Web. If you’re looking for an in-depth overview of App+Web check out our post over here.
In this post, we’ll cover common questions we’ve been getting asked about App+Web, including what is it, why should you care, and how to go about working with it.…
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Coronavirus’ Impact on Digital Analytics
With coronavirus’ spread increasing, it is truly having an impact on multiple facets of life for people, and digital analytics is no exception. With this post, I’ll give you a few examples of quick tips you can use to ensure your data is as accurate as possible, and you are well prepared to maintain an accurate view of your data at this time.…
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How to Analyze Enhanced Ecommerce Data in Google Analytics
This post was written by Lindsay Stecklein & Darren Douglas.
You did it. Your site is tagged for Enhanced Ecommerce. You’ve turned on Enhanced Ecommerce in your Google Analytics view. Even better: you trust your data!
Congratulations, you’ve made it to the fun part – analyzing the Enhanced Ecommerce and understanding your customers’ buying behaviors.…
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Moving Forward After ‘Service Provider’ and ‘Network Domain’ Removal from Google Analytics
The Backstory
On February 4th, Google Analytics (GA) deprecated the Service Provider and Network Domain dimensions. This also abruptly ended the ability to filter your analytics traffic based on ISP Organization and ISP Domain, something many GA views were doing to prevent bot traffic or internal traffic from skewing their reporting.…
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How to Spy on Your Competitors Using Surveys
What are “Competitor Surveys”?
This isn’t a new or earth-shattering concept but just like how you can run surveys to learn more about how users perceive your product, redesigned website, or new branding, you can use them to learn more about your competitors.…
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An Introduction to the Digital Maturity Model
Why adopt the Digital Maturity Model?
We’ve been talking about “digital maturity” at Seer a lot lately. In particular we’ve been really excited about adopting, and helping our clients adopt, the Digital Maturity Model (DMM) that Google and Boston Consulting Group (BCG) created.…
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Excluding Internal Traffic from Google Analytics Data
NOTE: The instructions below are the most up to date for 2020. However, we wrote a blog post back in 2013 that is still worthing checking out here!
Why Exclude Internal Traffic?
At Seer, we preach that clean data is better data, and better data lead…
Google Analytics Deprecating ‘Network Domain’ and ‘Service Provider’
This post is for any users of Google Analytics — note that Google is ending the collection of data for Network Domain and Service Provider — two dimensions that were very useful for uncovering spam or other anomalies in your data.…
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Four common Google Analytics myths busted
If Google Analytics terms and data confuse you more than enlighten you, this article helps you understand four Google Analytics myths for better results.
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The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
Post from Wolfgang Digital