New study: Majority of consumers are unaware of how search engines work
New BrandVerity study finds that 63% of consumers are unaware of how search engines work.
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How to Master the Facebook Pixel: A Comprehensive Guide
To skip sections or jump around between them – you can use the links below:
- How the Facebook Pixel Changed
- Getting Started with the Facebook Pixel
- Facebook Pixel Events
- Facebook Pixel Conversions
- How to QA Your Facebook Pixel Setup
How the Facebook Pixel Changed
With the release of Facebook Analytics (analytics.facebook.com) back in late 2018, it was clear that Facebook had one goal in mind for the future of social tracking – burn everything that wasn’t scalable.…
The post How to Master the Facebook Pixel: A Comprehensive Guide appeared first on Seer Interactive.
SameSite Security Update for Chrome: What It Means & How To Prepare
Last year Google announced an update to cross-site cookie standards as part of an ongoing effort to improve data privacy and security. The new standards go live with Chrome 80 on February 4, 2020. Firefox and Edge have support planned, but no ETA.…
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Data Privacy 101: How to Answer Common Legal Questions About Data
OMG – CCPA, GDPR, PII…
All these acronyms strike fear in a digital marketer’s heart. After all, most of us don’t have a law degree.
Privacy and data is a combination that has been a concern since the advent of digital marketing, and only continues to grow in discussion and regulation.…
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Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting
What is Roll-Up Reporting in GA 360?
Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one.
For example, say you have a brand website (www.yourbrand.com), an ecommerce site (shop.yourbrand.com), a slew of paid search landing pages (www.yourbrand-marketing.com/Campaign-Name), and several international sites (www.yourbrand.eu, www.yourbrand.ca, www.yourbrand.co.uk), roll-up reporting merges data points — in the form of Google Analytics “hits” — into an individual property.…
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10 Ways to Use Calculated Fields in Google Data Studio
Written By: Christina Blake & Kia Street.
What Are Calculated Fields?
Calculated fields allow you to create new or custom metrics or dimensions in Google Data Studio from your existing data. You can perform calculations, create categories, or tran…
10 Tools Under $100 to Streamline Your Social Media Marketing
Who would say “no” to faster, easier, and more effective work day? Even though these ten tools won’t replace you as a social media professional, they’ll significantly simplify your social media routine and speed up your progress.
Post from Maria Raybould
Yext researches what American customers are looking for throughout the year
Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May, the mall in December, and more.
The post Yext researches what American customers are looking for throughout the year appeared first on Search Engine Watch.
Introducing ‘Attribution Beta’ in Google Analytics
Attribution is the “great white whale” of any digital analytics effort.
Providing a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions.…
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Google Optimize Rolls Out Updated Reporting
Do you use Google Optimize for website testing? If so, you’ve come to the right place – we have the scoop on Google’s most recent updates to the Optimize reporting interface.
Haven’t used Google Optimize yet? Read my Google Optimize guide for proper background context on the platform first!
…
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The Problem With Image Search Traffic
Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic, according to Freshlinks. Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use Google Search Console to track image search traffic. Here are the […]
The post The Problem With Image Search Traffic first appeared on Blind Five Year Old.
Measuring success with UTM tags
Using UTM tags is a great way to understand more about where your traffic is coming from, how users behave, and if these people turn into leads or sales.
Post from Alix Charles
Dwell Time & SEO: Does it Matter as a Ranking Factor?
Dwell time has been a topic of discussion within SEO for some time. Google has the data, yet is it used to influence rankings?
Post from Sean
Google BigQuery FAQs Answered
Written By: Erin Jordan, Jonah Ortiz, & Sean Pinto.
Frequently Asked Questions
What is BigQuery?
BigQuery was introduced by Google as a scalable solution to data warehousing to give enterprises more flexibility with their data. BigQuery is a serverless cloud data warehouse that allows users to query and join various datasets in a user-friendly interface at a low cost.…
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Want to reduce your bounce rate, but what does that actually mean?
Marketers have misconceptions about bounce rate, confusing it for “exit rate” or something else. A quick-fire guide to become a bounce rate aficionado.
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The best tools to get killer customer data (for free!)
Customer data is vital to the success of any business. This article lists free customer data tools for marketers to inform and structure their marketing plans.
Post from David White
How to create an SEO strategy for website redesign and migration
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
The post How to create an SEO strategy for website redesign and migration appeared first on Search Engine Watch.
The best tools to get killer customer data (for free!)
Customer data is vital to the success of any business. This article lists free customer data tools for marketers to inform and structure their marketing plans.
Post from David White
2019 Ecommerce Game Plan for the Holidays
Written By: Aniqa Anwar & Nika Ablao
What is the Holiday Retail Playbook?
The Holiday Retail Playbook is a guide compiled by Google that presents highlights, trends, and learnings from past holiday seasons to prepare you and your team for Holiday 2019.…
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How to Track Scroll Depth & Element Visibility in Google Tag Manager
Like the name implies, scroll depth tracking is a method of tracking how users scroll throughout your site.
Scroll tracking can be applicable to almost every site, and provides insight into the non-interaction behavior of users on your site. In other words, it’s a way to understand how users move throughout your site, even if they don’t click anything.…
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