Google Optimize How To Guide
A/B testing is one of the quickest and lowest lift ways of using data to make changes on your website. By the end of this post, my goal is to convince you why A/B testing is a must for driving bottom-line improvements to your website.…
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Search transformation projects: Q&A with SAP’s Siddharth Taparia
Siddharth Taparia, SVP and Head of Strategic Transformation and Partner Marketing at SAP, discusses his upcoming session at the Search Summit on search transformation projects.
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How to Integrate Google Analytics 360 & Salesforce Marketing Cloud
While many digital marketers are familiar with closing the loop between GA 360 + Salesforce Sales Cloud by now – some still aren’t aware of the Google Analytics 360 native integration with Salesforce Marketing Cloud (SFMC) as well.
The native GA 360 Salesforce integration with Marketing Cloud allows for greater insights and activation points across SFMC campaigns, most of which can only be achieved using the paid connector.…
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How to Augment Site Search Data in Google Analytics
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t.…
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Analytics 360 Integrations We Love
Although all of Google’s solution products are good on their own, they become even better when paired together with the premium version of Google Analytics – Analytics 360 (GA 360).
Part of the Google Marketing Platform (GMP), these integrations allow you to connect different sources of data and analyze them together, driving a seamless approach to efficient analyses.…
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What is the California Consumer Privacy Act? (& How to Prepare for It)
Written by: Emmilly Best, Jennifer Hester
By now you’ve heard of the General Data Protection Regulation also know as “GDPR” that passed in the European Union in 2016 and went into effect in 2018. GDPR compliance applies to any company that does business with online users in the European Union, whether or not they are EU residents.…
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We All Make Mistakes – Here’s How to Prevent & Own Them
What to Do When Something Goes Wrong
We’re all human, and as humans, we are imperfect. That means that we all will, at some point, make mistakes on clients we work on.
We can take steps to ensure these mistakes don’t happen, but ultimately, each mistake should teach us a lesson, and show us a way to improve in the future.…
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How to improve SEO using data science
Data science focuses on eliminating guesswork from SEO. Brands like Airbnb and Netflix are doing it and so can you. Tips to improve SEO using data science.
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Google Analytics App + Web – The New Frontier In Digital Analytics?
Written By: Catherine Blake and Michael Sherrod.
Introducing App + Web Properties in Google Analytics
Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)?
Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question!…
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Four tools your business needs for better metric reporting
Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.
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Four tools your business needs for better metric reporting
Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.
The post Four tools your business needs for better metric reporting appeared first on Search Engine Watch.
Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.
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Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.
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Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it’s not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.
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Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it’s not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.
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Introduction to Search Ads 360 and Display & Video 360
What are Search Ads 360 and Display & Video 360?
After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion.
Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager.…
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Google + Amazon: Data on market share, trends, searches from Jumpshot
“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.
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Guide to call tracking and the power of AI for analyzing phone data
An in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone calls.
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How to Use CSS Selectors with Google Tag Manager
While HTML is the basic building block of the content you see on the internet, CSS is traditionally responsible for styling (colors, fonts, sizing, etc.) that content. If you’re new to CSS, check out the resources below first:
CSS Selectors can also be used to target HTML elements for tracking purposes.…
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Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales funnels.
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