Two Acquisitions Rocking the Analytics Industry – June 2019

1) Google Acquires Looker

Acquisition Details:

On June 6, 2019, Google announced its acquisition of Looker, a business intelligence and analytics startup. The acquisition is set to complete at the end of the year.

Acquisition Features:

With this acquisition, Looker will join the Google Cloud Platform (GCP) to provide a full end-to-end analytics solution that collects, analyzes, and visualizes data.…

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A Perfect Pair: Analytics 360 & Optimize 360

Why Use a Marketing Testing Tool?

For a refresher on the marketing testing tool, Google Optimize 360, and its capabilities compared to the free version Google Optimize, read my previous blog post here.

For the purposes of this post, I’ll do a deep dive into Optimize 360’s Personalization and Audience Targeting capabilities, including showing you step by step walkthrough on how to create a personalization experiment in Optimize 360.…

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Alexa.com adds more search tools to its competitive analysis

Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,” Alexa.com President Andrew Ramm told SEW.

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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

Traffic forecasting is one of a CMO’s best resources to allocate marketing spend across the most useful tactics. Here’s how traffic forecasting could mean smarter ad spend.

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What Firefox Enhanced Tracking Protection Means for Digital Marketers

What is Firefox Enhanced Tracking Prevention, or ETP?

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The latest update from Firefox will block Third-Party Cookies by default

Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months.

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How to Query Data in Google Sheets with =QUERY Function

Why should I learn how to use the =QUERY function?

I know what you’re thinking – why bother learning just another Google Sheets function?

On the surface, you’re right, it is just another Google Sheets function but dig deeper and you’ll learn that =QUERY is more like the gateway to big data.…

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How to “Recycle” PPC & Analytics Audience Data for SEO

Day after day, I’m hearing (and seeing) a common refrain in Seer halls, at conferences, and on Twitter: we love data! The more you have, the better. Keep the new data sources coming.

I don’t completely disagree with this (it’s all about big data after all), but I think that by asking for more and more data, we’re ignoring opportunities to “recycle” data we already have to find new and different insights.…

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Your new secret weapon for better and robust analytics

Marketers are choking under a data avalanche. Is there a tool that cuts through the data noise, ignores vanity metrics, and focuses on numbers that matter?

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What defines high-quality links in 2019 and how to get them?

Assertive Media’s 2018 study of 230 UK link-building agencies found that nine out 10 used unscrupulous techniques. So, what makes a high-quality link?

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On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more

Google Analytics is great, but here’s look at newer, less-discussed tools that can be used for on-site analytics, including Finteza, HotJar, and Text Optimizer.

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How to take advantage of the latest updates to Google Search Console

If you care about where and how you appear on search engines, Google Search Console and its updates will be of much interest to you.

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Does Google Data Studio Sample Google Analytics Data?

Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics.

If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in Data Studio.…

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How to get international insights from Google Analytics

Google Analytics is powerful but the sheer volume of data available can make finding usable insights tough. 10 tips for using it for international SEO.

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