How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google Analytics account.
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Three tools providing actionable competitive research insight
The powerful driving source of any business is its competition. Three competitive research tools that provide highly actionable insights.
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Two Acquisitions Rocking the Analytics Industry – June 2019
1) Google Acquires Looker
Acquisition Details:
On June 6, 2019, Google announced its acquisition of Looker, a business intelligence and analytics startup. The acquisition is set to complete at the end of the year.
Acquisition Features:
With this acquisition, Looker will join the Google Cloud Platform (GCP) to provide a full end-to-end analytics solution that collects, analyzes, and visualizes data.…
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A Perfect Pair: Analytics 360 & Optimize 360
Why Use a Marketing Testing Tool?
For a refresher on the marketing testing tool, Google Optimize 360, and its capabilities compared to the free version Google Optimize, read my previous blog post here.
For the purposes of this post, I’ll do a deep dive into Optimize 360’s Personalization and Audience Targeting capabilities, including showing you step by step walkthrough on how to create a personalization experiment in Optimize 360.…
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Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,” Alexa.com President Andrew Ramm told SEW.
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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search
Traffic forecasting is one of a CMO’s best resources to allocate marketing spend across the most useful tactics. Here’s how traffic forecasting could mean smarter ad spend.
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Five backlink analysis tools agencies should try out
Tools that can help benchmark your clients’ link quality against competitors, monitor backlinks, and discover partnership opportunities with other websites.
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What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP?
The latest update from Firefox will block Third-Party Cookies by default
Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months.…
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How to Query Data in Google Sheets with =QUERY Function
Why should I learn how to use the =QUERY function?
I know what you’re thinking – why bother learning just another Google Sheets function?
On the surface, you’re right, it is just another Google Sheets function but dig deeper and you’ll learn that =QUERY is more like the gateway to big data.…
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How to “Recycle” PPC & Analytics Audience Data for SEO
Day after day, I’m hearing (and seeing) a common refrain in Seer halls, at conferences, and on Twitter: we love data! The more you have, the better. Keep the new data sources coming.
I don’t completely disagree with this (it’s all about big data after all), but I think that by asking for more and more data, we’re ignoring opportunities to “recycle” data we already have to find new and different insights.…
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Your new secret weapon for better and robust analytics
Marketers are choking under a data avalanche. Is there a tool that cuts through the data noise, ignores vanity metrics, and focuses on numbers that matter?
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A summary of Google Data Studio: Updates from April 2019
GDS, a free dashboard-style reporting tool launched in June 2016 allows data import from over 100 third-party sources. Updates listed with screenshots.
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What defines high-quality links in 2019 and how to get them?
Assertive Media’s 2018 study of 230 UK link-building agencies found that nine out 10 used unscrupulous techniques. So, what makes a high-quality link?
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The Future of Analytics and How It’s Changing Digital Marketing
Data science and machine learning are quickly transforming every industry, empowering users by giving them the opportunity to accomplish more with their time.
Post from Therese Palmere
On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more
Google Analytics is great, but here’s look at newer, less-discussed tools that can be used for on-site analytics, including Finteza, HotJar, and Text Optimizer.
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The SEO metrics that really matter for your business
Understand the best metrics for your business when it comes to SEO, view them from a technical and commercial perspective. Lots of screenshots included.
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How to take advantage of the latest updates to Google Search Console
If you care about where and how you appear on search engines, Google Search Console and its updates will be of much interest to you.
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Does Google Data Studio Sample Google Analytics Data?
Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics.
If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in Data Studio.…
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Using Python to recover SEO site traffic (Part three)
In part three, we will learn how to automatically group pages using machine learning to recover SEO site traffic using Python.
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How to get international insights from Google Analytics
Google Analytics is powerful but the sheer volume of data available can make finding usable insights tough. 10 tips for using it for international SEO.
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