Best of 2013: No 6 – Remarketing with Google Analytics and AdWords
This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.
Post from Samantha Noble on State of Digital
Best of 2013: No 6 – Remarketing with Google Analytics and AdWords
Three AdWords Remarketing Features You Must Test Now!
Ally Malick and I recently co-hosted a webinar on paid search tactics & measurement for ecommerce clients with RJ Metrics. Part of that discussion involved three remarketing features in Google AdWords which they have been promoting as Remarketing 3.0. While our focus was on ecomm advertisers, not all of the features are specific to just them. […]
Pro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have plunged into the remarketing world via Google’s basic remarketing program, there are many varieties and programs available beyond Google. This session…
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