Why killing your content marketing makes the most sense
“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why
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Where do you take your marketing strategy from here?
By focusing on a content-first strategy, you can ensure your marketing plans don’t go to waste in this unpredictable year
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Four marketing strategies to increase app store downloads and engagement
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies.
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SEO Trends 2021: What every marketer should know
SEO is undoubtedly fruitful for businesses to dominate with their online presence. Let’s take a quick look at some of the popular trends for 2021.
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Seven essential enterprise SEO skills to master in 2021
Enterprise SEO will be one of the most viable and viable assets for digital success. Jim Yu, Founder and CEO of BrightEdge shares seven essentials to ace 2021.
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How to use heatmaps to level up your content marketing game
Heatmaps help you uncover less effective content and redesign it to improve the overall performance of your marketing campaigns.
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Seven smart ways to upgrade your ecommerce content marketing strategy
92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business.
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Research insights: Role of featured snippets in website traffic boost
A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets.
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How to use content marketing to boost ecommerce conversions and user experience
From in-depth guides to how-to videos, these content marketing strategies can help boost your ecommerce site’s user experience and get customers to buy.
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Simple guide to creating an expert roundup post that drives website traffic
Having a list of selected experts answer a well-placed question gives you a valuable piece of content that is highly shareable, so let’s see what it takes to do it right.
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8 Core Themes to Focus Your SEO Content Strategy
In this post, Sean Potter dives into the core themes you should be looking at to help focus your content strategies for organic success.
Post from Sean Potter
Winter is coming: How to prepare your content strategy for a COVID-19 winter
Edward Coram-James offers an update on how content marketers can plan their winter content offerings under the looming shadow of a second wave of COVID-19.
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How to immediately profit from your next piece of content
You don’t need to wait for people to find your site to make sales. Learn how B2B businesses are using blog content in outreach campaigns to generate leads.
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Search Intent: How to Use It For Your Business
Google’s goal is to satisfy search intent. As the search engine becomes more sophisticated, it’s essential to understand the impact of intent on your content and audience.
Post from Milosz Krasinski
Why BIG Link Building Campaigns Aren’t All That
A summary of Rebecca’s biggest and best learnings from working in digital PR over the years so you can take these nuggets with you on your SEO journey.
Post from Rebecca Lee
Agency lead generation: How to create white papers that convert
How do you create white papers that actually convert? We share a five-step guide to design papers that will generate leads for your agency.
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How to Quickly Research Topics for Content Outsourcing
Outsourcing content is a fantastic way to scale up. Ensure success by reading this guide on how to quickly research topics for content outsourcing.
Post from Maria Raybould
SEO vs Traditional Writing Principles: Achieve a Winning Combo
Whilst the SEO landscape has changed an awful lot, SEO and content have actually become so closely linked it’s become harder to separate the two.
Post from Sean Potter
Creating viral content: Is it possible to harness viral trends?
Do viral trends come out of nowhere or do they share some common traits? Experts have different views.
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How to create compelling content based on existing data
Data-focused content doesn’t require as much heavy lifting as people assume. Existing public data sources can translate to compelling content for your brand.
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