Creating Content on Industries you’re not an Expert in

vincentContent marketing has been the entire buzz since Google started to sniff out all the nasty and manipulative links over the web. Don’t worry, I won’t start with why content is so important in this line of work (yes, yes, I know that you know that content is king).

I’ve been thinking of writing this post for quite some time now, and I’ve even wrote the draft for this post while I was away for a business trip late last week.

How to Scale Content Marketing

dr peteContent marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.

This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.

Think Bigger: There’s a Glaring Marketing Industry Opportunity Up for Grabs

SEO, we’ve got a BHAG (big hairy audacious goal) to address. It’s clear the SEO industry is changing in new and different ways. It’s not as much about the latest new tactic as it is about the latest shift in paradigm. We’re not just asking questions like “how do I address this code issue?” but […]

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Friday Talk: The Concept of Content Marketing by Joe Peluzzi

Executive Director of the Content Marketing Institute Joe Pulizzi explains the idea behind the rapidly growing concept of content marketing.

Post from on State of Search
Friday Talk: The Concept of Content Marketing by Joe Peluzzi

Understanding the Influential Network in the Music Industry

billboardDuring his talk at RIMC, Matt Roberts used Linkdex to visualise ‘who to take for lunch’. Here’s an analysis of who influences who in the music industry.

Post from on State of Search
Understanding the Influential Network in the Music Industry

On Striving for Simplicity

What am I going to have for dinnerAged 21 I got my first job in marketing for Ladbrokes. The title of Marketing Assistant was bestowed upon me as were a frighteningly large stack of real, honest to goodness business cards. Oh brave new world! But it was a world that was difficult to navigate. There was an awful lot of terminology which read more »

Post from on State of Search
On Striving for Simplicity

The Most Amazing (Content) Marketing Campaign. Ever.

As SEOs turned content marketers, our industry has been looking for ways to create great content that attracts links. If we’re *really* content marketers we need to be thinking more about how to create great campaigns that help businesses get visibility, share their message, launch new assets and build and shape a brand.  It’s the […]

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4 Incredible Content Marketing Case Studies From SmarterContent.og

featureThis month I have decided to take a slightly different angle for my post. Usually, I try to connect digital marketing with behavioural and psychological aspects, however this time around I’ve been looking at outstanding and smart content examples which I would like to share with you here. In late 2012 it became very evident read more »

Post from on State of Search
4 Incredible Content Marketing Case Studies From SmarterContent.og

Guest Posting is killing Great Content

Write on CommandThat is a very sensational title, I know, but what I have seen in the last few weeks is nothing short of this. The tactic of guest posting for links is making it very hard for great writers with fantastic content to have their stuff published and get compensated for it. Site owners are charging read more »

Post from on State of Search
Guest Posting is killing Great Content

3 Principles Of Future-Focused, No-Surprise Link Building

Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target…

Please visit Search Engine Land for the full article.

The Best Link Building For Local SEO — None!

Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized. Often, companies that incur penalties or experience a drop in rankings don’t have a clue as to what they’ve done wrong — especially small, local businesses. This leads…

Please visit Search Engine Land for the full article.

Shortterm-ism – the Biggest Barrier to SEO

Google is taking link spam seriously – and if a recent tweet from Matt Cutts is anything to go by, updates such as Penguin are going to become better and better.

Post from on State of Search
Shortterm-ism – the Biggest Barrier to SEO

Defining Great Content: Live from #SMXAdvanced

like-sosWhat is great content? We are told we need it all the time, but how do you define it? How can you come up with or spot the next great idea?

Post from on State of Search
Defining Great Content: Live from #SMXAdvanced

Content Strategy Beyond Top 10s – Webinar Slides

Thanks to everyone who tuned in and joined myself and Dan last week for our ‘Content Strategy beyond Top 10s’ webinar. As always, it was a really enjoyable experience and we really do appreciate all the feedback and questions! The idea behind the webinar was to explain our approach to defining a content strategy right […]

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6 Evolutionary Phases of the Online Marketer

We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved…

Please visit Search Engine Land for the full article.