Creating Content on Industries you’re not an Expert in
Content marketing has been the entire buzz since Google started to sniff out all the nasty and manipulative links over the web. Don’t worry, I won’t start with why content is so important in this line of work (yes, yes, I know that you know that content is king).
I’ve been thinking of writing this post for quite some time now, and I’ve even wrote the draft for this post while I was away for a business trip late last week.
Killing Writers Block – A Content Ideas Recipe
Everyone gets writers block – if you’re stuck – here is a quick way get content ideas.
Post from Neil Walker on State of Search
Killing Writers Block – A Content Ideas Recipe
How to Scale Content Marketing
Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.
This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.
Redefining “Unique Content”
During the “Ultimate Q&A” session at MozCon 2013 last month, I was asked the following question: “I work for an enterprise level ecommerce company. I’m looking to scale unique content. What are some of the top strategies you would recommend?” Continue reading »
Think Bigger: There’s a Glaring Marketing Industry Opportunity Up for Grabs
SEO, we’ve got a BHAG (big hairy audacious goal) to address. It’s clear the SEO industry is changing in new and different ways. It’s not as much about the latest new tactic as it is about the latest shift in paradigm. We’re not just asking questions like “how do I address this code issue?” but […]
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Friday Talk: The Concept of Content Marketing by Joe Peluzzi
Executive Director of the Content Marketing Institute Joe Pulizzi explains the idea behind the rapidly growing concept of content marketing.
Post from Bas van den Beld on State of Search
Friday Talk: The Concept of Content Marketing by Joe Peluzzi
Understanding the Influential Network in the Music Industry
During his talk at RIMC, Matt Roberts used Linkdex to visualise ‘who to take for lunch’. Here’s an analysis of who influences who in the music industry.
Post from Marcus Taylor on State of Search
Understanding the Influential Network in the Music Industry
On Striving for Simplicity
Aged 21 I got my first job in marketing for Ladbrokes. The title of Marketing Assistant was bestowed upon me as were a frighteningly large stack of real, honest to goodness business cards. Oh brave new world! But it was a world that was difficult to navigate. There was an awful lot of terminology which read more »
Post from Hannah Smith on State of Search
On Striving for Simplicity
The Most Amazing (Content) Marketing Campaign. Ever.
As SEOs turned content marketers, our industry has been looking for ways to create great content that attracts links. If we’re *really* content marketers we need to be thinking more about how to create great campaigns that help businesses get visibility, share their message, launch new assets and build and shape a brand. It’s the […]
The post The Most Amazing (Content) Marketing Campaign. Ever. appeared first on SEOgadget.
4 Incredible Content Marketing Case Studies From SmarterContent.og
This month I have decided to take a slightly different angle for my post. Usually, I try to connect digital marketing with behavioural and psychological aspects, however this time around I’ve been looking at outstanding and smart content examples which I would like to share with you here. In late 2012 it became very evident read more »
Post from Clarissa Sajbl on State of Search
4 Incredible Content Marketing Case Studies From SmarterContent.og
Guest Posting is killing Great Content
That is a very sensational title, I know, but what I have seen in the last few weeks is nothing short of this. The tactic of guest posting for links is making it very hard for great writers with fantastic content to have their stuff published and get compensated for it. Site owners are charging read more »
Post from Kate Morris on State of Search
Guest Posting is killing Great Content
3 Principles Of Future-Focused, No-Surprise Link Building
Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target…
Please visit Search Engine Land for the full article.
The Best Link Building For Local SEO — None!
Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized. Often, companies that incur penalties or experience a drop in rankings don’t have a clue as to what they’ve done wrong — especially small, local businesses. This leads…
Please visit Search Engine Land for the full article.
Shortterm-ism – the Biggest Barrier to SEO
Google is taking link spam seriously – and if a recent tweet from Matt Cutts is anything to go by, updates such as Penguin are going to become better and better.
Post from Peter Young on State of Search
Shortterm-ism – the Biggest Barrier to SEO
Defining Great Content: Live from #SMXAdvanced
What is great content? We are told we need it all the time, but how do you define it? How can you come up with or spot the next great idea?
Post from Kate Morris on State of Search
Defining Great Content: Live from #SMXAdvanced
The Power of Nostalgia
Looking back into the past can often be a great advertising technique. In this post Hannah looks at the Power of Nostalgia.
Post from Hannah Smith on State of Search
The Power of Nostalgia
The Content Catalyst: How Content Drives Search & Social Synergy
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the incre…
Smartercontent.org Aims to Bring the Best Content Together
Linkdex launces smartcontent.org, a platform which needs to bring together the best content on the web.
Post from Bas van den Beld on State of Search
Smartercontent.org Aims to Bring the Best Content Together
Content Strategy Beyond Top 10s – Webinar Slides
Thanks to everyone who tuned in and joined myself and Dan last week for our ‘Content Strategy beyond Top 10s’ webinar. As always, it was a really enjoyable experience and we really do appreciate all the feedback and questions! The idea behind the webinar was to explain our approach to defining a content strategy right […]
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6 Evolutionary Phases of the Online Marketer
We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved…
Please visit Search Engine Land for the full article.