How to use headlines to help create and optimize content
Fractl’s Growth Specialist shares a guide on how to optimize content through effective headlines. It covers how you can frame, promote, pitch, and sell your content.
The post How to use headlines to help create and optimize content appeared first on Search Engine Watch.
Is Content Syndication Your Secret Weapon to Successful PR?
In this post, we will explain the theory behind content syndication, Google’s own stance, and the benefits it can bring to your business.
Post from Alex Jones
14 Quick Tips To Level-Up Your Content Delivery
In this post, Sean Potter looks at some of the things you can do to help your team create better content in a more effective way.
Post from Sean Potter
The Top 10 Tools for Content Marketing Strategy in 2020
Are you developing a content marketing strategy? Read on as we look at the best content marketing tools for strategy in 2020.
Post from Maria Raybould
How to improve your digital marketing with competitor analysis
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.
The post How to improve your digital marketing with competitor analysis appeared first on Search Engine Watch.
5 Reasons You Need A Digital Strategy Now
A digital strategy is an approach with direction, an in-depth understanding of audiences and growth opportunities, and the ability to leverage an online presence to drive a business forward.
Post from Lauren Irwin
Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us
Fractl’s Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other B2B and B2C businesses.
The post Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us appeared first on Search Engine Watch.
How to Communicate Through Digital PR During, and Post-Pandemic
Is there such a thing as a PR Pandemic Strategy? Well yes, but it’s likely to feed into a wider business strategy. In this advice article, Alex Jones talks about and offers actionable insights into making the most of your digital PR, during and post-pandemic.
Post from Alex Jones
Practical Ways to Compete Online in Times of Crisis
Companies are weathering an unprecedented marketing storm & consumers need new business support. See practical steps to maximize your marketing.
Post from Lee Wilson
5 Elements of a Hyper-Effective Content Calendar
Content calendar can be a powerful tool in your marketing operations, but only if you get it right. Here are 5 essential ways to make it work.
Post from Marijana Kostelac
How social listening can help you with content strategy: 5 hacks
Make your content marketing more effective by utilising social listening tools to enhance your marketing personas and target the right audience.
Post from Guest Contributor
Is Agile Marketing The Right Approach For Quicker And Efficient Delivery?
If your brand is looking to enhance its execution and delivery, agile marketing might be the answer you’ve been looking for.
Post from Therese Palmere
No risk, no reward: The danger of not taking chances in Digital PR
Whatever the budget or scale, creating a pitch for a new campaign takes a huge amount of work. The deflating moment – for any creative agency, in any discipline – is when a strong idea is turned down because the client feels it too risky for them. If the subject really isn’t that contentious, how do you persuade a client that it really is something they should consider?
Post from Blueclaw
International Link Building For Every Digital PR
International Digital PR Link-building is overseen in international SEO strategies but is a key differentiator to a brand’s global digital marketing strategy. The demand for SEO and link building is becoming popular with brands as they look to expand their digital reach. What has been proven to do well in the UK is now expected in other countries brands operate in.
Post from Jodie Harris
3 survival tips for content marketing in an unpredictable landscape
Digital marketing is unpredictable. This content marketing survival toolkit offers tips for successful content creation that adds long-term business value.
Post from Helen Brooks
How to Use Digital PR to Drive Sales
With consumers becoming more digitally savvy, the way that we market our brands needs to step up too. This combined with Google algorithm updates and an ongoing fight for the top spot in organic search equals more and more demanding targets to reach when it comes to digital PR.
Post from Rebecca Lee
How to Effectively React to Link Building Successes & Failures
Link building campaigns will have their fair share of failures and successes. The key is to learn from them improve to get things right for the next one.
Post from Sean Potter
6 Powerful Ways to Streamline Your Content Marketing Workflows
Use these simple, yet effective tips to build checklists, templates, and automations that will make your content production easier.
Post from Marijana Kostelac
Level Up Your Mobile Content Game
Mobile devices have become an integral part of our daily lives. Avery aspect of marketing should be mobile-friendly, especially content. Here’s how you can level up your mobile content game.
Post from Morgen Henderson
The Impact of User-Generated Content on Conversions
An overview of how User Generated content (UGC) can be utilised to maximise conversions and ROI.
Post from Blueclaw