How to find any journalist’s email for content marketing outreach
Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your niche are, all you need is a way to reach them. Some journalists’ contact information is harder to reach than others. In this article we look at some hacks for one of the most time-consuming aspects of digital outreach: finding email addresses.
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Five simple content marketing trends for 2020
How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in … read more
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How to use the art of storytelling to boost content marketing results
Storytelling can boost conversion rates by 30%. A detailed study of what exactly makes storytelling an insanely effective content marketing tool.
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Seven content marketing strategies you should try [With examples]
Big brands have adopted diverse content marketing strategies. How and why were these brands succeeded and how can you adopt their strategies?
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6 Questions to Ask When Writing Web Page Content
Here are 6 questions to ask yourself when getting started as a content writer and forming the skeleton for page content, before you start the writing itself.
Post from Lauren Irwin
How to Get a Content Idea Signed Off
High-quality content marketing will always be in demand, and good content can hit every stage of the sales funnel. Whilst many in-house teams have invested in their content marketing capabilities, most digital marketing agencies are still at the forefront of helping brands reach their audiences.
Creative marketers often learn quickly that coming up with a top idea is only half the battle. The other, and much harder battle, is gaining approval from the client, and to gain their buy-in on how great your idea is and why it will work.
Post from Alex Jones
How to Lay the Groundwork for Creativity in a Busy Digital Agency
Creativity within a busy agency environment is not easy. Anything you can do to improve conditions and encourage the creative process will benefit your company and your clients.
Post from Sean Potter
6 books that will make you a better content marketer
While digital marketing roles can be wildly different in their day-to-day work (I write thousands of words each week while you may be building mountains of links or running ads with thousands of dollars behind them), they all have one big thing in common: they have to aim to keep learning. This isn’t to say that other professions don’t have to do the same. They have to keep upgrading their skills consistently, too! The challenge digital marketers face, however, is finding the source to trust enough to learn from. There are hundreds of sources publishing blog posts, ebooks, videos, tutorials,…
Post from Marijana Kostelac
Four steps to create an effective content marketing strategy for your eShop
Four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales.
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7 Essential Skills for Content Marketers
This article explains the skills that content marketers should learn and hone to develop a successful career in the industry […]
Post from Helen Brooks
7 Essential Skills for Content Marketers
This article explains the skills that content marketers should learn and hone to develop a successful career in the industry Inbound marketing is fast-paced; rapidly shifting trends and technological capabilities are part of the reason it is such an appealing career. But there is more to content marketing than writing articles, creating memes and scripting videos. To become an invaluable asset to the marketing team, content marketers need to be strategic, analytical and resilient. Skills for content marketers Here are seven essential skills for content marketers to achieve success and personal growth: 1. Get to grips with basic SEO This…
Post from Helen Brooks
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter
When to Hire a Freelance Content Writer (and Succeed)
Let me tell you about some of my most unsuccessful freelance writing projects. A company would contact me saying they […]
Post from Marijana Kostelac
When to Hire a Freelance Content Writer (and Succeed)
Let me tell you about some of my most unsuccessful freelance writing projects. A company would contact me saying they need someone to write their content. Often times, it’s because they’re a small company, often with a single marketing wearing too many hats. My response? Great! Let’s chat. When I start asking questions such as “What do we want this content to achieve?” and “Who are we talking to?” and “How do they consume content?”, I’d often get either blank stares or extremely vague replies. I always use a template to collect all the key information for blog posts I’m…
Post from Marijana Kostelac
Beyond links: Lessons learned from a failed SEO link building PR campaign
In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
Post from Polly Pospelova
Four ways to use marketing feedback loop to optimize SEO efforts
A marketing feedback loop is when a business uses responses they get from a campaign or product on the social web. Ways to identify and use it to improve SEO.
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Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.
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Strategic social media in three straightforward steps
If your brand doesn’t have a social media strategy then be prepared to fall behind. A strategic social media plan can help you to get started – give you an idea of what’s working for your business and what’s not. The framework below is simple but effective, read Helen’s post to find out more.
Post from Helen Brooks
Six beloved content marketing tools recommended by the pros
New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included.
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