5 reasons journalists aren’t opening your pitch emails
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Post from Rebecca Lee
How to Stop Journalists Ignoring Your Pitches
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
Post from Sean Potter
7 Questions to Help You Recover a Failed Piece of Content
When you start publishing content regularly, you can land on a very broad spectrum of results. You could start ranking […]
Post from Marijana Kostelac
How to Tangibly Measure the True Value of Digital PR
How can the true value of digital PR be measured accurately? Pure SEO metrics alone don’t do justice to what online PR can achieve for a business.
Post from Laura Hampton
Why You Should Use PPC as a Content Marketing Tool
Pay-per-click advertising is usually associated with driving traffic to sales pages. A more uncommon use of PPC ads is for content discovery.
Post from Morgen Henderson
How to Brief a Freelance Writer in 9 Essential Steps
Nine key points to include in every article brief to a freelance writer, why the information is essential, and what freelance writers themselves say.
Post from Helen Brooks
International link building – how to build PR links globally
International link building can be daunting, but smart use of the right tools can make the task much easier. In this post, David White shows how to win links across borders.
Post from David White
Content Marketing Examples You Can Actually Get Inspired With [B2B + B2C]
If you look at one content marketing example after another and can’t see a way to apply it, it’s time to look at these 6 extraordinary examples of content Marijana shares with us on State of Digital.
Post from Marijana Kostelac
3 Reasons You Need More Company Pages on Your Website
In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.
Post from Lee Wilson
Why You Need to Distribute Content— Not Just Create It
It’s not enough to simply publish content and hope for the best. You have to go out there and build your audience, as Morgen Henderson explains here.
Post from Morgen Henderson
Study: How to use domain authority for digital PR and content marketing
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types we received from writers at these publishers.
The post Study: How to use domain authority for digital PR and content marketing appeared first on Search Engine Watch.
SEO writing guide: From keyword to content brief
How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots listed.
The post SEO writing guide: From keyword to content brief appeared first on Search Engine Watch.
Three fundamental factors in the production of link-building content
I’ve analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of their expectations.
The post Three fundamental factors in the production of link-building content appeared first on Search Engine Watch.
Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
The post Survey: Less than 10% of marketers to focus on Digital PR in 2019 appeared first on Search Engine Watch.
Foolproof Content Creation: 5 Steps to Writing Irresistible Blog Posts
When you finally sit down to write that blog post you’ve had in mind for weeks, any of the following […]
Post from Marijana Kostelac
Six ways to find your target audience
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry Attracting new clients through informative content Attaining more traffic […]
The post Six ways to find your target audience appeared first on Builtvisible.
A Content Strategy Process for Guaranteed Content Success
Content Strategist Lola Michels shares her process for creating a content strategy that meets your digital marketing goals, complete with content strategy template.
Post from Lola Michels
Six ways to earn the trust of B2B audiences through content marketing
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics, big business and advertising. Do not despair. I strongly believe that if you infuse your content marketing with respect and empathy […]
The post Six ways to earn the trust of B2B audiences through content marketing appeared first on Builtvisible.
Four visual design cues ecommerce marketers should use in 2019
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.
The post Four visual design cues ecommerce marketers should use in 2019 appeared first on Search Engine Watch.
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
The post Backlinks vs social shares: How to make your content rank for different SEO metrics appeared first on Search Engine Watch.