5 reasons journalists aren’t opening your pitch emails

When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.

Post from Rebecca Lee

3 Reasons You Need More Company Pages on Your Website

In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.

Post from Lee Wilson

Study: How to use domain authority for digital PR and content marketing

Are high DA sites always a good fit for your content? Our study found a link between DA and the response types we received from writers at these publishers.

The post Study: How to use domain authority for digital PR and content marketing appeared first on Search Engine Watch.

Three fundamental factors in the production of link-building content

I’ve analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of their expectations.

The post Three fundamental factors in the production of link-building content appeared first on Search Engine Watch.

Survey: Less than 10% of marketers to focus on Digital PR in 2019

A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.

The post Survey: Less than 10% of marketers to focus on Digital PR in 2019 appeared first on Search Engine Watch.

Six ways to find your target audience

When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry Attracting new clients through informative content Attaining more traffic […]

The post Six ways to find your target audience appeared first on Builtvisible.

Six ways to earn the trust of B2B audiences through content marketing

As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics, big business and advertising. Do not despair. I strongly believe that if you infuse your content marketing with respect and empathy […]

The post Six ways to earn the trust of B2B audiences through content marketing appeared first on Builtvisible.

Four visual design cues ecommerce marketers should use in 2019

80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.

The post Four visual design cues ecommerce marketers should use in 2019 appeared first on Search Engine Watch.

Backlinks vs social shares: How to make your content rank for different SEO metrics

A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.

The post Backlinks vs social shares: How to make your content rank for different SEO metrics appeared first on Search Engine Watch.