Conversation mapping: The new rules to win in search and content marketing

How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.

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Lessons learned from launching 100+ content-led link building campaigns

Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.

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Four tools to better structure your article for SEO and usability

Writing good content isn’t enough. Here are 4 key factors to consider when creating effectively structured SEO content, and tools to use to meet each need.

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Link reclamation: A practical guide for turning unlinked brand mentions into links

Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here’s when to reach out, who to contact, and what to say.

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Understanding creative pain points: advice for in-house and agency marketers

Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design team to get started. What you get back is a raft of questions and concerns: the copy is too long and needs a ruthless edit; the […]

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How to get the best out of your team in ideation sessions

Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across various media channels. Although essential for delivering innovative content, encouraging creativity in the office can be challenging due to its very personal nature. One of the most […]

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Top skills for PPC, Paid Search, and SEM Specialists in 2019

A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.

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