Community Corner: Spotlight on Search Engine Land Award Winner DAC Group
An interview series highlighting 2017’s award winners: A look at the work they accomplished and the results they achieved.
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Get inside your customer’s head: A guide to writing irresistible calls to action
Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click.
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Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital
An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
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Unit economics: The foundation of a good SEM campaign
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.
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Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan
An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
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Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein
An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
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Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital
An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved.
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Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish
An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved.
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Local search industry optimistic about 2018 — but less likely to hire
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.
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Searchmetrics wins important victory in patent infringement lawsuit
Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics.
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The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid search.
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From algo to aggro: How SEOs really feel about Google algorithm updates
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.
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6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a …
4 things SEO professionals should do consistently
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.
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PPC agencies will play these 4 roles when automation takes over
Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients…
Looking to get out of the SEO business? Good!
The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.
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Has AI changed the SEO industry for better or worse?
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals.
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Web.com buys Acquisio for machine learning, PPC management capabilities
Acquisio’s platform takes a machine learning-supported approach to paid search programs.
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Mobile-first updates from SMX East
What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content.
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Landy Awards Gala spotlights top performers in the SEO & SEM industry
Here’s the full list of winners from last night’s third annual Landy Awards event, sponsored by Google, Acronym Media and Stone Temple.
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