Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Meta expands overlay ads to Instagram Reels
Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Instagram explains why your content isn’t reaching your followers
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.
Instagram Stories: 6 tips to boost engagement
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
Instagram updates hashtag search to simplify account and post discovery
The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
Facebook, Instagram and Threads down in ‘global outage’
Meta’s team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Instagram pilots background editing tool and in-stream ordering
Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
Meta advertisers can avoid 30% Apple service charge for boosted posts
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta rolls out updates to improve brand safety on Facebook and Instagram
Meta is providing businesses with enhanced tools to safeguard against counterfeit products and brand misuse on Facebook.
Meta expands automated audience targeting options in latest AI push
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
Are social media becoming the new search engines?
When you think about searching online, do you picture the Google search bar, or the TikTok search bar? If it’s the former, you might be behind on the trends. Because while you’re optimizing your content for Google, younger generations are turning to social media to search for information. Almost 40% in fact. But should this […]
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10 examples of social media posts to get inspired
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience. To get new people into contact with you and to stay top of mind with your […]
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