How to create eye-catching social images for your content
The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full attention on it. Most of the time, your social image is the first (or only) thing that users […]
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B2B lead generation using Instagram Stories: Six tips with examples
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.
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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
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Seven smart ways to upgrade your ecommerce content marketing strategy
92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business.
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Social media techniques to integrate into your digital PR strategy
Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step to establishing a life-long professional relationship.
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How social media influence 71% consumer buying decisions
What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.
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Top six reasons you should caption your social media video content
A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a few.
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Facebook & Instagram embeds on WordPress break soon
Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. […]
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How to optimize for the Instagram algorithm in 2020
Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here’s all you need to know about it.
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How to get more leads on Instagram: 10 Highly effective tactics
Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time.
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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
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Social media influencers fight back the Coronavirus disruption
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn Johnson shares some great examples and stats.
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How Instagram hiding likes affected influencer marketing
Despite removing the “Likes” influencer marketing on Instagram has still remained one of the best ways for marketing even in the COVID-19 situation. So how have Instagram influencers managed?
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Five social media trends that are shaping 2020
Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.
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Measure your social media efforts with UTM tags
Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your […]
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Does social media influence your SEO?
Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent […]
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
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Instagram SEO – 8 Proven Tactics
Instagram blocks search engines from categorizing images. Your profile can be indexed, but the images can’t. This makes Instagram SEO challenging, but not impossible.
Post from Natasha Ponomaroff
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
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