Google Product Search and Learning about New Product Lines
It’s interesting seeing patents from Google that focus on ecommerce topics. The last one I recall had Google distinguishing between products and accessories for those products in search results. I wrote about it in Ranking Search Results and Product Queries. New Product Lines in Product Search A new patent from Google is about when new … Read more Google Product Search and Learning about New Product Lines
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Google Top Stories Are Chosen By Importance Scores
Changes have been made to Top Stories shown in Carousels in Google SERPs Google made a recent announcement on its Keyword blog about top stories from non-news sites in search results. They told us about this change in the post Smarter organization of top stories in Search. They start off the post by telling us: … Continue reading “Google Top Stories Are Chosen By Importance Scores”
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Google Top Stories Are Chosen By Importance Scores
Google has changed Top Stories in carousels in search results Google made an announcement on its Keyword blog about top stories from non-news sites. They told us about this in Smarter organization of top stories in Search. They start off the post by telling us: People come to Search for all types of information to … Read more Google Top Stories Are Chosen By Importance Scores
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Top 10 Search Engine Patents to Know About from 2019
I was on the podcast Webcology last week, with fellow guest David Harry, talking with hosts Dave Davies and Jim Hedger about search engine patents. Both David and Dave also write about search engine patents from time to time, so it was a fun discussion. David and I were discussing patents and the show before … Continue reading “Top 10 Search Engine Patents to Know About from 2019”
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Evolution of Google’s News Ranking Algorithm
Image: Photo by Nathan Dumlao on Unsplash Did the Algorithm Behind How News Articles Rank at Google Just Change? A Google Patent about how news articles are ranked by Google was updated this week, and in this case it suggests how entities in those documents can have an impact on ranking. How Have News Articles … Continue reading “Evolution of Google’s News Ranking Algorithm”
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Universal Search Updated at Google
unsplash-logoTristan Colangelo Sura gave up on her debugging for the moment. “The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several centuries to code, you reach a point where there is far more signicant code than can be rationalized. The … Continue reading “Universal Search Updated at Google”
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Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries
Augmentation Queries In general, the subject matter of this specification relates to identifying or generating augmentation queries, storing the augmentation queries, and identifying stored augmentation queries for use in augmenting user searches. An augmentation query can be a query that performs well in locating desirable documents identified in the search results. The performance of the … Continue reading “Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries”
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Learning to Rank
My last Post was Five Years of Google Ranking Signals, and I start that post by saying that there are other posts about ranking signals that have some issues. But, I don’t want to turn people away from looking at one recent post that did contain a lot of useful information. Cyrus Shepard recently published […]
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Five Years of Google Ranking Signals
unsplash-logoBraden Collum Organic Search Ranking Signals 1. Domain Age and Rate of Linking 2. Use of Keywords 3. Related Phrases 4. Keywords in Main Headings, Lists, and Titles 5. Page Speed 6. Watch Times for a Page 7. Context Terms on a Page 8. Language Models Using Ngrams 9. Gibberish Content 10. Authoritative Results 11. […]
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Google to Offer Combined Content (Paid and Organic) Search Results
Google Introduces Combined Content Results When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. A recent patent from Google (Combining Content with Search Results) tells us about how Google might identify when organic search results might be about specific entities, such as brands. It may […]
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PageRank Updated
A popular search engine developed by Google Inc. of Mountain View, Calif. uses PageRank.RTM. as a page-quality metric for efficiently guiding the processes of web crawling, index selection, and web page ranking. Generally, the PageRank technique computes and assigns a PageRank score to each web page it encounters on the web, wherein the PageRank score […]
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Does Tomorrow Deliver Topical Search Results at Google?
At one point in time, search engines such as Google learned about topics on the Web from sources such as Yahoo! and the Open Directory Project, which provided categories of sites, within directories that people could skim through to find something that they might be interested in. Those listings of categories included hierarchical topics and […]
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Using Ngram Phrase Models to Generate Site Quality Scores
Navneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores. It’s worth studying to understand how it determines the quality of sites. Back in 2013, I wrote the post Google Scoring Gibberish Content to Demote Pages in Rankings, about Google using ngrams from sites […]
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Personalizing Search Results at Google
One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more […]
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How Does Google Look for Authoritative Search Results?
If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […]
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New Finding Events Feature at Google Search
This week Google rolled out an event finder on its mobile search app. You can read about it on: Google Search will now help you find nearby events The techcrunch article tells us that Google is working on suggestions for developers to have their events listed in search results – so we should be keeping […]
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How Google May Rank Websites Based Upon Their Databases Answering Queries
Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages […]
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Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO
I received an email this afternoon from a young man who is interested in a career in SEO, and he asked me how to get started, and I thought it was such a good question that I would include my response here on the blog to any others who might want to learn SEO and […]
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Google Search Query Refinements Patent Updated
In 2006, I wrote a post A Look at Google Midpage Query Refinements (Go ahead and read it; this post will make more sense if you visit the past and bring it in). The patent I wrote then was just granted again as a continuation patent, with new claims, reflecting a change in the process […]
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Google and Spoken Queries: Understanding Stressed Pronouns
The future of searches on the Web will likely involve searches by voice, as more and more people are connecting to the web with phones and Google has added voice search interfaces to its search on desktop computers. I thought it was interesting when I ran across a patent that focused on a problem that […]
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