Category: Search Engine Optimization (SEO)

I’m going to have to turn up the sound on my TV, and decide carefully what to watch, and test this. It would be very interesting if it works. Is Google clued in to what you are watching on TV? If so, is that through a set top box, or an internet enabled television? If […]

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A couple of months ago, I wrote a post about a new patent from Google that was the first Google patent granted to Navneet Panda as an inventor. The patent described a complicated way for Google to judge the quality of websites, and my post was titled Is this Really the Panda Patent?. Simon Penson […]

The post Entity Mentions are Good: Brand Mentions are not the New Link Building appeared first on SEO by the Sea.

Does Google’s newly granted patent co-invented by Navneet Panda describe Google’s Panda Update? Search Quality vs. Web Spam Many of the patent filings that I’ve written about from Google address Web Spam issues, and how the search engine may take steps or follow approaches to keep its search results from being manipulated. An early example […]

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One of the most impactful updates at Google was the Panda Update, released into the world in February of 2011, and affecting almost “12%” of all search results. In a Wired interview of Google’s Amit Singhal and Matt Cutts, TED 2011: The ‘Panda’ That Hates Farms: A Q&A With Google’s Top Search Engineers, the name […]

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In January of 2011, Google’s Matt Cutts published a blog post on the Official Google Blog, titled Google search and search engine spam which told us:

One misconception that we’ve seen in the last few weeks is the idea that Google doesn’t take as strong action on spammy content in our index if those […]

The post Has Advertising Information Been Used by Google in Ranking Pages in Search Results? appeared first on SEO by the Sea.

I’ve been seeing a few long posts lately that list ranking signals from Google, and they inspired me to start writing a series about ranking signals over on Google+. Chances are good that I will continue to work on the series there, especially since I’ve been getting some great feedback on them.

This post includes […]

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On April 9th, 2009, many people developed an interest in speeding up their websites, after reading a post on the Google Webmaster Central Blog – Using site speed in web search ranking.

On the same day, Google’s Matt Cutts published Google incorporating site speed in search rankings on his blog. These posts introduced site […]

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Many words found on a web page are much easier to understand given the context of the page itself, as described in a Google patent granted last week. For example, take the word “bank,” which can mean a financial institution, one side of a river, or the turning of an airplane. Without the context of […]

The post How Google Uses Taxonomic Classifications to Better Understand the Meanings of Words on Pages appeared first on SEO by the Sea.

The example for the post I was writing for today appears to have been hijacked by the Simpsons. They made an apology to Judas Priest, after referring to the band as a death metal band. The image below is from a Guardian news article on the apology whic…

When specific people, places, and things show up in queries or in web pages, that can be a signal to search engines to do something special in the results that they show. How prepared are you to understand and anticipate how the search engines treat th…

Within the announcement Google made earlier this year about the Hummingbird update is the search engine might rewrite queries, substituting some terms within them, when they think doing so might improve the results that searches see, and a very recent …

Is Hummingbird the key to understanding the expertise of an author for things like In-Depth articles, and a possible future Author Rank? With content from an author considered using a concept-based knowledge base, it’s quite possible.

The Google Hummingbird rewrite of Google’s search engine wasn’t just aimed at providing a way to better understand long […]

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There are a few different parts to this story, though I’m not sure how many there will be because I’m still in the middle of writing them. I started with a prologue, titled Are You,Your Business, or Products in a Knowledge Base?, which introduced Microsoft’s Conceptual Knowledge Base Probase.

Microsoft’s Probase Knowledge Base

Sometime between […]

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Google introduced a new algorithm by the name of Hummingbird to the world today at the garage where Google started as a business, during a celebration of Google’s 15th Birthday. Google doesn’t appear to have replaced previous signals such as PageRank or many of the other signals that they use to rank pages. The announcement […]

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When you search, especially for topics that you know little about, chances are that you might not include the most relevant terms in your query, or you might use words that may have ambiguous meanings. One of the areas where search engines focus a lot …

When I talk about, or write about entities, it’s normally in the context of specific people, places, or things. Google was granted a patent recently which discusses a different type of entity, in a more narrow manner. These entities are referred to as “search entities”, and the patent uses them to predict probabilities and understand […]

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