SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
The post SMB marketing survey finds only 3% use outside agency or vendor appeared first on Search Engine Land.
Please visit Search Engine Land for the full article….
What the ROAS? A practical guide to improving return on ad spend
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.
The post What the ROAS? A practical guide to improving return on ad …
IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.
The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.
Please visit Search Engine Land for the full arti…
iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.
The post iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent appeared first on Search Engine Land.
Please visit Search…
Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
The post Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop appeared first on Search En…
Search ads in 1H generated $16.3 billion or 50 percent of total digital revenue
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.
The post Search ads in 1H generated $16.3 billion or 50 percent of total digital revenue appeared first on Search Engine Land.
Please visit Search En…
IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue
Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion.
The post IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue appeared first on Search Engine Land.
Please visi…
Forecast says SEO-related spending will be worth $80 billion by 2020
Report from Borrell Associates argues “marketing services” spending in US is much larger than advertising.
The post Forecast says SEO-related spending will be worth $80 billion by 2020 appeared first on Search Engine Land.
Please visit Search Engine…
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
The post New benchmarks: Google AdWords cost per acquisition across 20 industries [study] appeared…
Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
As China’s search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.
The post Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer appeared first on Search E…
Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
The post Quantifying The Mobile Revolution: Mobile…
Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.
The post Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report
Lack of keyword attribution creates a “blind spot” for search marketers.
The post Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
The post PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG] appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by…
Please visit Search Engine Land for the full article.
Report: US Mobile Search Spend Expected To Overtake Desktop Next Year
Starting next year marketers in the US will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests…
Please visit Search Engine Land for the full article.
Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous…
Please visit Search Engine Land for the full article.
First Half Ad Revenue: Search Dominates PC Ads But Not Mobile
The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its…
Please visit Search Engine Land for the full article.
Google’s 2013 Mobile Search Revs Were Roughly $8 Billion
How much money is Google making in mobile search? There have been various analyst estimates for some time. However now we can do the calculation with greater accuracy. Last week the IAB released an updated report on global mobile advertising revenue. T…
Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]
Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on…
Please visit Search Engine Land for the full article.