Google Ads Editor’s Best Kept Secret for Presenting Campaigns to Your Client
You’ve spent the past few weeks working hard building your new client’s Google Ads campaigns. It’s a rather large build with dozens of campaigns and ad groups, hundreds of ads and extensions, and thousands of keywords. The only thing standing between you and launching these campaigns is your client’s review and approval.…
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Should I Hire A PPC Agency?
After offering PPC for the last decade, Seer has run into a number of companies who were roaring to go with PPC and some who (with best intentions) wanted to run, but needed to take a step back. Below are 8 evaluations to do before pulling the trigger …
Why You Should Bid on Your Own Brand Terms
It’s a challenge for a business to achieve the performance and reach the goals you set for yourself in such a competitive PPC space. Who doesn’t want to increase ad performance and see the most value possible for the money spent on paid search?…
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Product Feed Best Practices for Shopping Campaigns
Shopping campaigns are a great way for e-commerce retailers to sell their products online. Many retailers find it easy to set up shopping campaigns, as their product feeds are setup in a way that makes it easy to import to Google (and Bing) Merchant Ce…
What is AdWords Smart Bidding? Automated Bidding Strategies
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well.…
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When AI Fails Advertisers: Whitelisting & Programmatic Advertising
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday.…
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SEER PSA: Check Your GDN Magazine Ads
Though it may seem like forever ago in paid-search land, back in May Google changed all text ads on the display network to ‘magazine display ads’. Three months later, you are probably asking- why should I care? What do they look like again? Here is what Google sent out as an example of the new […]
Three Tales of PPC Geotargeting Successes
With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini […]
Mastering PPC: How Did You Come Up With My Budget?
What a coincidence that we both have the same New Year’s resolution for 2014: to crush it with PPC advertising. To do that, we determined a budget to pay for our PPC efforts. Management may ask – how did you decide on the budget amount? Luckily, Google and Bing have tools that provide cost estimates. […]
Mastering PPC: Five Ways To Lower Your CPC’s
Most of us like paying less and getting more. Source – http://swesmarts.com/wordpress/wp-content/uploads/2013/07/happy_customer.jpg Here are five ways you can lower your average CPC’s, in prior order from your least to the best options. 5: Lower your bids. It couldn’t be simpler. Bid less, pay less. However, actual/average CPC can often be less than your […]
Mastering PPC: PLAs – Mysteriously Murder Your eComm Competition with PLAs
Let’s say you are an online retailer of books, and you’ve noticed that in the last 6 months your traffic has been slowly declining. Your average position doesn’t appear to be slipping; your ad copy hasn’t changed, and yet… declining traffic. You do a few test queries to investigate and find: This. Your ad, while […]
Mastering PPC: When To Break Ad Copy Best Practices
Much like the pirate code, the best practices we have for writing ad copy are more like “guidelines” than actual rules. Image Source The best practice for ad copy writing tells us that we should be sure to include ad group keywords in our ad copy. The benefits of doing so include: bolding the keywords […]
Mastering PPC: Three Ways To Get Started With LinkedIn Analytics
LinkedIn ads are a great way to drive demographically targeted PPC traffic. My colleague Chris LaRoche wrote a great post on how to run LinkedIn advertising. Many people are used to sending LinkedIn ads to www.theirdomain.com. However, you may want to send traffic to your LinkedIn page to promote the content you’ve creating on this […]
Mastering PPC: Different Conversion Types
Don’t let the late, great Thomas Jefferson fool you. Despite what TJ and his buddies wrote in the Declaration of Independence*, all conversions are NOT created equal. This post explains the different types of conversions tracked in Google AdWords, where to find them and when to use them. The basics: what are conversions and why […]
Mastering PPC: Easy Ways to Find Value on Twitter
Twitter has filed for an IPO, which will likely make some early investors and employees very wealthy. You too can profit from Twitter, except more likely as an advertiser rather than an investor. There are four ways to advertise on Twitter. I’ve already dived into the mechanics of these in earlier posts, but to […]
Mastering PPC: YouTube Advertising
Youtube advertising, as with all things Google, has plenty of options for you to pick from: Ads on Videos, Ads as Ads, Videos as Ads and Ads for Videos… Confused? Good. We will break it down for you below. But first – a few things to know: YouTube, owned by Google, is a Google Search […]
Mastering PPC: Getting Started with LinkedIn Ads
In Beauty and the Beast, Belle was just a girl living in a little village in France. The opening number featured her singing about how there must be more out in the world than just what she’s experienced in her small, provincial town. She wasn’t satisfied with that typical little village and dreamed about how […]
Mastering PPC: Five Reasons To Run PPC For Brand Keywords
Amanda wrote a great post last week on advanced bidding strategies. I wanted to follow up with an answer to a common client question about billing. Clients ask all the time, why should they bid on their own brand keywords when they rank highly in the organic results for their brand keywords? Isn’t this wasting […]
Mastering PPC: Advanced Bidding
As a follow up to last weeks post, Mastering PPC: Bidding Options, here you will find some advanced bidding options and strategies. In case you didn’t turn on your TV or go on the internet this week, there was indeed an *NSYNC reunion on Sunday night (Yipee!) and the guys were so excited to learn […]
Mastering PPC: Bidding Options
I think we all have a few things from our childhood and teenage years that get us super excited like Nintendo, gushers, Boy Meets World and boy bands… *NSYNC went on “hiatus” about 11 years ago and have been “Tearin’ Up My Heart” ever since BUT just announced* that they will be no longer be […]