Three major developments that will shape multi-channel marketing in 2017
As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017?
How search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success.
A 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time.
Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spending has increased by 134% from the past year.
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
Bing Ads reveal the most searched Halloween costumes
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s searches?
Capitalize on volume and long tail in Q4 with Dynamic Search Ads
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays.
How to combine AdWords with Outbrain without cannibalizing their effectiveness
How different parts of the funnel can specifically incorporate two different channels – AdWords and Outbrain – while avoiding cannibalisation.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How paid search and personalisation can work together
We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one.
How PPC brand protection can increase clicks by 34%
Brand protection is changing. Are you keeping up?
Reliable search volume data: a glimmer of hope
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.
Five Google Shopping tips to help nail your Q4 ROI
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping?
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem.
Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the differences between the two networks, when we’re trying to optimise campaigns.
Google AdWords: the dos and don’ts of callout extensions
Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone.
Five common keyword research mistakes you need to avoid
Avoid these mistakes to do proper keyword research.
Why are enterprise companies missing out on search?
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.
What is game theory and can it be applied to PPC marketing?
Companies often make deals with each other to avoid bidding on each other’s terms. The result is lower costs and less competition. Such agreements make a ton of sense for all parties involved.
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.