Improve your PPC in just 25 minutes this week
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you…
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m going to show you how in six steps.
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on revenue and user behaviour.
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike.
Google Ditching Paid RHS Ads – What You Need To Know
Google are set to remove all right hand side ads this week. Why? What will the impact be? Find out what’s been confirmed and what’s still speculation in this article from Arianne Donoghue.
Post from Arianne Donoghue
Google Ditching Paid RHS Ads – What You Need To Know
Google are set to remove all right hand side ads this week. Why? What will the impact be? Find out what’s been confirmed and what’s still speculation in this article from Arianne Donoghue.
Post from Arianne Donoghue
Paid Search Tips For Winning at eCommerce
Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.
Post from Laura Phillips
Google Patent on Ads with Named Entities
In the start of a patent granted at Google from this past September, we’re told that: Implementations of the systems and methods for entity-based searching with content selection are described herein. The phrase “content selection,” when it appears in Google patents, doesn’t often refer to site owners creating content on their web sites, but usually […]
The post Google Patent on Ads with Named Entities appeared first on SEO by the Sea.
Think Twice Before Using Top of Page Bidding in AdWords
What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their […]
Three Tales of PPC Geotargeting Successes
With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini […]
5 Reasons to Try Facebook Advertising for the First Time
Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started…
Post from Sarah Bradley on State of Digital
5 Reasons to Try Facebook Advertising for the First Time
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
Tentative Steps into Twitter Advertising #BiddableWorld
If you want to start paid Twitter Advertising but don’t know where to start – this post is for you from Biddable World 2014
Post from Jackie Hole on State of Digital
Tentative Steps into Twitter Advertising #BiddableWorld
A Guide to all the Google AdWords PPC Settings
An in-depth guide into the various settings within Google AdWords, what they are and how to use them.
Post from Samantha Noble on State of Digital
A Guide to all the Google AdWords PPC Settings
How Google AdWords’ Ad Rank Algorithm Update Increased Brand CPC’s by 600%
On October 22nd Google announced that ad extensions will now be a factor in ad rank as well as the importance of ad extensions eligibility to display in your ads. As with all algorithm changes no one really knew what this meant for performance or how this was going to affect our PPC campaigns. The initial conversations were that […]
Mastering PPC: When To Break Ad Copy Best Practices
Much like the pirate code, the best practices we have for writing ad copy are more like “guidelines” than actual rules. Image Source The best practice for ad copy writing tells us that we should be sure to include ad group keywords in our ad copy. The benefits of doing so include: bolding the keywords […]
Patience Prevails in PPC
When we take over management of existing PPC accounts here at SEER, we generally let the existing AdWords and Bing Ads campaigns run until we are able to build out new campaigns that align with SEER’s best practices. Recently, I was monitoring campaign performance for a new e-commerce client shortly after launching the new SEER […]
Mastering PPC: YouTube Advertising
Youtube advertising, as with all things Google, has plenty of options for you to pick from: Ads on Videos, Ads as Ads, Videos as Ads and Ads for Videos… Confused? Good. We will break it down for you below. But first – a few things to know: YouTube, owned by Google, is a Google Search […]