Google Patent on Ads with Named Entities

In the start of a patent granted at Google from this past September, we’re told that: Implementations of the systems and methods for entity-based searching with content selection are described herein. The phrase “content selection,” when it appears in Google patents, doesn’t often refer to site owners creating content on their web sites, but usually […]

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A Study In Quantity: Sometimes Less Is More

There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]

How Google AdWords’ Ad Rank Algorithm Update Increased Brand CPC’s by 600%

On October 22nd Google announced that ad extensions will now be a factor in ad rank as well as the importance of ad extensions eligibility to display in your ads. As with all algorithm changes no one really knew what this meant for performance or how this was going to affect our PPC campaigns. The initial conversations were that […]

Patience Prevails in PPC

When we take over management of existing PPC accounts here at SEER, we generally let the existing AdWords and Bing Ads campaigns run until we are able to build out new campaigns that align with SEER’s best practices. Recently, I was monitoring campaign performance for a new e-commerce client shortly after launching the new SEER […]