Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Google Product Studio launches AI-generated video creation tool
This is now rolling out to US based merchants.
Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Amazon Today: A new frontier for brick-and-mortar by Feedonomics
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
How AI is advancing advertising and changing consumer engagement
James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.
Google AI Overview ads launch on mobile in U.S.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?
Branded keywords: How Google Ads drives up CPCs
Rising CPCs on branded keywords? Here’s why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.
2025 Programmatic Playbook: Working Smarter Not Harder by Agital
Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Amazon Advertising guide: How to reach customers and sell more
Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.
How to create a roadmap for your PPC clients
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.
Will Google’s defense hold up against DOJ antitrust claims?
Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
Why you should turn off optimized targeting in GDN today
This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.
Winning the 2024 holiday retail season: A macro approach
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.
The future of keyword targeting by Edna Chavira
Leverage your existing search expertise on a new performance marketing platform.
Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more.
Adopting vs. hacking Google Ads features: The great debate
Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.
How to maximize PPC and SEO data with co-optimization audits
Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.
When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it’s time to part ways and how to handle the process professionally.
When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it’s time to part ways and how to handle the process professionally.