AdWords self-optimizing accounts demystified
AdWords is clearly moving towards higher automated and keyword-less accounts, even if a full automatic long-lasting optimization is still yet to come. It is already possible to create campaigns automatically reacting to competitors’ activities and keeping high performances without manual changes. This post looks at some examples of this.
Post from Gianpaolo Lorusso
Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side.
Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords is beginning to show it’s age.
Google Removes Right Side Ads: 1 Month Out, Minimal Impact
On Feb 18th, Google began to roll out changes to the SERP, resulting in the elimination of right side ads. We shared our initial thoughts on the implications this would have for paid search right after the change occurred. Though our initial projection…
Three recent changes to Google Shopping you need to be aware of
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more traffic, more tests and more features.
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.
Everything You Need to Know About Facebook Canvas Ads
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now being rolled out to the ad accounts of all of us mere mortals! In this post, I’ll share my tips for getting the best out of […]
Post from Tara West
Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
10 remarketing facts that will supercharge your PPC strategy
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m going to show you how in six steps.
Survey Results: The Adoption of Gmail Sponsored Promotions (GSPs)
The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.
Post from Samantha Noble
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on revenue and user behaviour.
A comprehensive guide to advertising on Facebook
Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit both brands and of course, its own revenue.
Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike.
Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and US.
Six unusual steps for a successful Twitter lead generation campaign
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong.