Seven excellent tips for making the most of Gmail Ads
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.
How to Successfully Advertise Your Business on Instagram
75 million users log onto Instagram per day, many of which are Millennials – a target audience marketers are dying to reach. (Source: DMR)
When Instagram announced that it would be opening its’ ad platform to all brands in October 2015, many companies jumped at the chance to connect with this younger demographic on the visual centric platform.…
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How to Win at Facebook Ads for Ecommerce
Facebook ads are also an invaluable format for ecommerce campaigns. A recent Facebook ads campaign we ran for a well known high-street retailer generated an ROI of over 300%* based on online sales alone. Tara West gives 10 top tips on winning at Faacebook ads.
Post from Tara West
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have … read more
29 super useful PPC tools you need to try this year
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you’re ready to take an evolutionary leap of your own, check out this list of 29 amazing PPC tools you need to try this year.
AdWords Smart Goals: not a smart move for advertisers
Let’s look a little closer at what I believe the issues to be with AdWords’ new offering, and I’ll end on a positive note by highlighting something interesting that Smart Goals is doing.
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results?
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
The Adoption of Gmail Sponsored Promotions (GSPs)
A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.
Post from Samantha Noble
Our Client Tried Bing Ads & Earned $461,159 in Revenue
So, you just completed your year-end reports and you noticed that Bing had a really strong year! No? You don’t advertise on Bing?
You’re not alone. We hear it time and time again from our clients, “Why should we advertise on Bing?” As well as: “Let’s figure out Google first & expand to Bing later,” “We have a limited budget, let’s not waste it on Bing,” “Nobody uses Bing, what’s the point”, and on and on.…
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What you need to know about Yahoo Product Ads
Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe.
Get More Value Out of Your TV Ads: Incorporate Search
In 2015, a 30 second Super Bowl TV ad cost 4.5 million dollars (Source: Syracuse).
What’s the ROI in that? Despite the exorbitant cost and lack of clear-cut metrics to measure the value of a prized Super Bowl ad spot, big brands continue to pay the high price every year.…
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The Funniest, Most Ridiculous Search Queries in 2015
The end of every year is generally a time for reflection and resolutions. We vow to do better, be better, and make changes! Managing PPC search campaigns is no exception. So while you are thinking back and looking ahead to 2016, we thought it would be …
How New AdWords Structured Snippets Can Save You Time & Marketing Budget
Recently, Google released a paid search update: a second line of structured snippets can be inserted into PPC ads. (Source: Search Engine Land)
This new update gives ads more space in the SERPs and allows companies to callout different characteristics of their business.…
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Redefining “Impressions”
Over the past few years, I’ve seen a lot of reports and case studies from advertising and creative agencies, where number of impressions i.e.
Three Questions That Drive PPC Success
You’re an SEO or Marketing Manager who’s been put in charge of online advertising – how do you make sure your program is on the right track? Below are some of the most important questions to ask.
Reminder: Review Extensions Are Awesome, Use ‘Em If You Can
You know that giddy feeling you get when your business wins an award or receives an accolade? I don’t know about you but I want to climb to the top of a mountain and announce all of that positive press to the world.…
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10 Steps to Setting Up Bing Shopping
Google Shopping has been an integral part of strategy for my eCommerce clients by driving Non-Brand equity and providing opportunity for continued expansion. In fact, I have a client where Google Shopping alone accounted for 58% of total revenue so far…
Is it the end of PPC accounts as we know them?
Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on the horizon? Arianne Donoghue discusses if it’s the end of PPC accounts as we know them.
Post from Arianne Donoghue
Paid Search Tips For Winning at eCommerce
Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.
Post from Laura Phillips