Boost Shopping CTR with Simple Feed Optimization

Over the past two months, we have been working with clients to update their product feeds with one quick change: front-loading product titles with their brand name. For example, assuming CompanyA is our client, products like “Women’s Reversible 3-in-1 Jacket” would become “CompanyA Women’s Reversible 3-in-1 Jacket.”

In the example below, the ads have been manipulated to demonstrate the change as you can see the insertion of the brand name “Seer Interactive” into the product title in the second ad.…

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Connecting Paid Search Spend to In Store Visits

As PPC experts we understand the value that our work brings to our clients. Even if it doesn’t directly or initially correlate with a lead or conversion, we know that its valuable. When Google first introduced Estimated Total Conversions back in October of ‘13, I know a ton of PPC marketers were super excited like: […]

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Reaction to AdWords Close Variant Changes

This week Google announced another big AdWords change that will soon impact campaigns, but this time the change is a bit more familiar. Starting in late September, Google will apply close variant keyword matching to all exact and phrase match keywords. Close variant matching is already an optional setting (which will now be mandatory) within […]

Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of…

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Should You Be Bidding On Your Brand Terms For Your Search Ads?

While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental…

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Reassess How You Prioritize Your E-Commerce PPC Campaign Builds

Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world…

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Everything a CMO Must Know About the Digital Marketing Landscape

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.

Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape

Why AdWords Dynamic Search Ads Work Better Than You Think

I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX…

Please visit Search Engine Land for the full article.