An Introduction to Pivot Tables for PPC Analysis
As recent convert to pivot tables for analysis of your PPC Account and the fact that it has been the most requested guide after the training course at Biddable World, I thought I’d write a post to explain what they are, how they work and how to use them to analyse your PPC Data. I […]
Post from Jackie Hole on State of Digital
An Introduction to Pivot Tables for PPC Analysis
Drive PPC Revenues By Addressing The Bing Dilemma
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to…
Please visit Search Engine Land for the full article.
Create A Winning Paid Search Strategy For The World Cup
For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world’s population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that…
Please visit Search Engine Land for the full article.
A few Adwords Extensions here, a few Adwords Extensions There
A walk through some of the extensions available to you via Google AdWords. With these extensions you can push out more relevant information per impression.
Post from Haukur Jarl on State of Digital
A few Adwords Extensions here, a few Adwords Extensions There
Top 5 Must Haves on a Small PPC Campaign Budget
Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget
SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon
Krystian recaps the the PPC analytics session of Day 3 SES London. Yehoshua Coren and Sam Noble talk about connecting reporting abilities of AdWords and Analytics to gain a fuller view of campaigns and traffic.
Post from Guestpost on State of Digital
SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
Please visit Search Engine Land for the full article.
SES London Day 2 – SEM Power Tools Set: SEO & PPC #SESLon
More coverage of SES London 2014, where Russell O’Sullivan summarises a session with Richard Baxter and Jasmin Aherns about the right tools for SEO and PPC.
Post from Russell O’Sullivan on State of Digital
SES London Day 2 – SEM Power Tools Set: SEO & PPC #SESLon
My AdWords wish list for 2014
Many AdWords professionals spend a lot of time navigating the interface. In this post Haukur Jarl lists five wishes that would make AdWords easier to use.
Post from Haukur Jarl on State of Digital
My AdWords wish list for 2014
The Democratization of Video Advertising
February is a glorious month for television in the US, hosting the legendary Super Bowl, a climactic fusion of modern mass media advertising and entertainment.
I Don’t Want No Scrub (Agency)
You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no scrub (paid search practitioner) A scrub (PPC ) is a guy (PPC person) that can’t get no love from me Hanging out the passenger side Of his best…
Please visit Search Engine Land for the full article.
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
Tentative Steps into Twitter Advertising #BiddableWorld
If you want to start paid Twitter Advertising but don’t know where to start – this post is for you from Biddable World 2014
Post from Jackie Hole on State of Digital
Tentative Steps into Twitter Advertising #BiddableWorld
Tax Season: Plan Now For Great Advertising Returns
Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15…
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Part Three: Paid & Organic Report Data
AdWords came out with the paid and organic report in late August. The paid and organic report had the potential to provide data that is no longer available in Google analytics due to the Google secure search update (not provided). Getting data back would be great for both SEO and for SEO-PPC integration. I wrote two posts […]
Start The New Year With A PPC Health Check: Part 1
As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns. Some of these things are obvious, while others might have…
Please visit Search Engine Land for the full article.
A Beginners Guide to Adwords Scripts
Jackie Hole presents A Beginner’s Guide to Adwords Scripts, with a introduction into getting the most of them for non coders.
Post from Jackie Hole on State of Digital
A Beginners Guide to Adwords Scripts
The Redesign Timeline: When and How to Engage Analytics, PPC, and SEO in Redesign Plans
What better way to start the new year than with plans for a new site? We all go through redesigns. Whatever the reason, a decision is made to go through an overhaul on the existing site. Too often, companies reach out to their digital marketing team as a last minute thought, mentioning “oh guess what, […]
How to Improve Your AdWords Account Structure
In his article, Haukur Jarl walks you through various ways you can structure your AdWords accounts with the aim of increasing your overall PPC performance.
Post from Haukur Jarl on State of Digital
How to Improve Your AdWords Account Structure
SEER’s Ultimate 2014 PPC Wish List
While we certainly don’t hope for another radical change from 2014, like 2013′s Enhanced campaign migration, the SEER team has shared their PPC wishes for the new year. From updates to Google and Bing to social platforms, we have compiled SEER’s wish list of what we are looking for from PPC in 2014. Once you […]