Mastering PPC: How Did You Come Up With My Budget?
What a coincidence that we both have the same New Year’s resolution for 2014: to crush it with PPC advertising. To do that, we determined a budget to pay for our PPC efforts. Management may ask – how did you decide on the budget amount? Luckily, Google and Bing have tools that provide cost estimates. […]
Best of 2013: No 6 – Remarketing with Google Analytics and AdWords
This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.
Post from Samantha Noble on State of Digital
Best of 2013: No 6 – Remarketing with Google Analytics and AdWords
Mastering PPC: Five Ways To Lower Your CPC’s
Most of us like paying less and getting more. Source – http://swesmarts.com/wordpress/wp-content/uploads/2013/07/happy_customer.jpg Here are five ways you can lower your average CPC’s, in prior order from your least to the best options. 5: Lower your bids. It couldn’t be simpler. Bid less, pay less. However, actual/average CPC can often be less than your […]
Mastering PPC: PLAs – Mysteriously Murder Your eComm Competition with PLAs
Let’s say you are an online retailer of books, and you’ve noticed that in the last 6 months your traffic has been slowly declining. Your average position doesn’t appear to be slipping; your ad copy hasn’t changed, and yet… declining traffic. You do a few test queries to investigate and find: This. Your ad, while […]
A Guide to all the Google AdWords PPC Settings
An in-depth guide into the various settings within Google AdWords, what they are and how to use them.
Post from Samantha Noble on State of Digital
A Guide to all the Google AdWords PPC Settings
2014: Are you Winning an Award in Iceland?
EU Search Awards – Will you be Winning in Iceland?
Post from Bas van den Beld on State of Digital
2014: Are you Winning an Award in Iceland?
Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging f…
How Google AdWords’ Ad Rank Algorithm Update Increased Brand CPC’s by 600%
On October 22nd Google announced that ad extensions will now be a factor in ad rank as well as the importance of ad extensions eligibility to display in your ads. As with all algorithm changes no one really knew what this meant for performance or how this was going to affect our PPC campaigns. The initial conversations were that […]
Mastering PPC: When To Break Ad Copy Best Practices
Much like the pirate code, the best practices we have for writing ad copy are more like “guidelines” than actual rules. Image Source The best practice for ad copy writing tells us that we should be sure to include ad group keywords in our ad copy. The benefits of doing so include: bolding the keywords […]
Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail …
Optimizing For Seasonality: 4 Critical Paid Search Strategies
November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year. In fact, in 2012, over $42 billion was spent online by consumers in these two mon…
Bing Ads Introduces Refined Broad Match Keyword Targeting
In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing updates the “Bing Ads platform is able to deliver Broad Match conversion metrics that are 85% of…
Please visit Search Engine Land for the full article.
Getting A Better Read On The Value Of Smartphone Paid Search
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and lap…
Google Updates AdWords Opportunities Tab With New Opportunity Types
The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your compet…
New AdWords Editor Version 10.3 Now Available
Google released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3. Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink I…
How Recent Organic Search Changes Will Affect Paid Search
Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization (SEO). The industry saw the first one coming a mile away as Google began encrypting organic search queries two years ago. Now, there’s almost zero…
Please visit Search Engine Land for the full article.
How can you track competitors PPC spend?
Businesses are always keen to know how much their competitors are spending, especially on PPC campaigns. Polly Pospelova looks at a few research options.
Post from Polly Pospelova on State of Digital
How can you track competitors PPC spend?
Mastering PPC: Three Ways To Get Started With LinkedIn Analytics
LinkedIn ads are a great way to drive demographically targeted PPC traffic. My colleague Chris LaRoche wrote a great post on how to run LinkedIn advertising. Many people are used to sending LinkedIn ads to www.theirdomain.com. However, you may want to send traffic to your LinkedIn page to promote the content you’ve creating on this […]
New AdWords Ad Ranking Formula: What Does It Mean?
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being calculated, …
AdWords Segments for Increased Performance
Put data in perspective. AdWords Segments for Increased Performance
Post from Haukur Jarl on State of Digital
AdWords Segments for Increased Performance