The Double Serving Myth: When One Company Monopolizes PPC Ad Results

Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets,  advertises each site on AdWords and Bing Ads, shutting…

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Bing Ads Analysis Tools Go Live: Dimensions Tab, Performance Comparison Graph

Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality. The Dimensions Tab provides a shortcut to performing campaign analysis and includes access the fantastic Distribution graph. If you’re not using the distribution graph already, do…

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AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

With two months of enhanced campaigns behind us, RKG’s Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable, however the effects were seen in smartphones…

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Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their…

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Patience Prevails in PPC

When we take over management of existing PPC accounts here at SEER, we generally let the existing AdWords and Bing Ads campaigns run until we are able to build out new campaigns that align with SEER’s best practices. Recently, I was monitoring campaign performance for a new e-commerce client shortly after launching the new SEER […]

9 PPC Tips to Kill it in Q4

I’m a little odd when it comes to the holiday season. I put my lights up in mid-August and get a tree so early it’s pretty much firewood by the time Christmas rolls around. When it comes to shopping however, I am NOT a pre-planner. I go to the mall precisely one day a year: […]

New Data Suggest AdWords Enhanced Campaigns Actually Work

Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before? In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it…

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Bing Ads Launches Its Own “Express” Program For Local Small Businesses

This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google’s AdWords Express program. Businesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality. There…

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Bing Ads Launches Call Extensions With Skype On All Devices

Long anticipated, Bing Ads has rolled out call extensions powered by fellow Microsoft entity, Skype. The use of Skype uniquely allows Bing Ads call extensions to be delivered across all devices, including desktops. Call extensions can be set up using the web UI, Bing Ads Editor or the new Bing Ads…

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4 Paid Search Strategies To Advertise Your Entire Product Catalog

Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a hi…

Google Expands AdWords Conversion Window Settings

In a small but significant change, Google is doing away with the 30-day conversion window in AdWords. Now advertisers can customize the conversion window from 7 to 90 days. Extending the window up to 90 days is good news for marketers whose sales cycle…

The PPC Experiment You Never Dare Run

A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting…

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Local Businesses, Ensure Your AdWords Accounts Are On Target

Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…

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Bing Ads Introduces Performance Comparison Graphs

The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting  and analyzing reports on your own….

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