Hitting the PPC Wall – Tips for Scaling Up
Hitting the PPC Wall – Tips for Scaling Up
Post from Jackie Hole on State of Search
Hitting the PPC Wall – Tips for Scaling Up
What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?
Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as just a reporting change (as opposed to a change in how Quality Score is calculated), some of my respected colleagues have pointed to the news as evidence that Quality Score somehow…
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Mastering PPC: Quality Score, Ad Rank and Why They Matter
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we […]
AdWords Editor Update Brings Upgraded Sitelink Management And More
Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. They give advertisers the…
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Google AdWords Testing New Drop-Down Navigation Ad Extension
Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs? As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an…
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Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?
It’s rare that a true challenge to a best practice (and a seemingly straight forward one at that) arises. But, when Marta Turek, Group Manager, Performance Media at Mediative presented case studies showing what happened when they tested an opt-out versus the traditional opt-in approach to…
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Mastering PPC: Landing Conversions with Landing Pages
As summer comes to an end my thoughts wander to autumn which then ultimately wanders to the Philadelphia Arctic Tundra that is winter. I’m a planner so I start shopping for my winter jacket in August so I can walk with comfort from my car to the office while my other unprepared co-workers talk about […]
The Impact Of Google’s Quality Score Change
To assess the impact of Google’s recently-announced quality score change, I analyzed the pre/post change in Quality Score distribution across data for more than 100 advertisers. Since the exact range of scores differs for every advertiser, we looked at the percentage change in relative…
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AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports
When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news: Over the next few days, Google is officially rolling out an…
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Mastering PPC: Ad Tips & Tricks Pt. 2 – Image Ads
Text ads may be the bread and butter of the paid search industry (and Jackie did a great job the other week breaking down the ins and outs of putting together great text ads), but there is another ad type that also pulls its weight around the paid search house, and can be used in […]
Tips to lower your AdWords cost-per-conversion (CPA)
We all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take action where needed. I like to look at AdWords as a toolbox very much like the one where you keep your screwdrivers, hammer, and other utilities read more »
Post from Haukur Jarl on State of Search
Tips to lower your AdWords cost-per-conversion (CPA)
Is An Affiliate Hijacking My Ad?
If you’re running a PPC campaign, you may occasionally see fluctuations in performance for brand campaigns but not be sure what’s causing them. Sometimes it’s due to increased competition or changes you may have made in the account overall. One factor to consider is affiliate hijacking which can be a common issue PPC accounts face […]
Adwords Update! 4 of the Best New Features & Extensions
As well as Enhanced Campaigns, there are plenty of other new things to play with in Google Adwords this month.
Post from Jackie Hole on State of Search
Adwords Update! 4 of the Best New Features & Extensions
Google: Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete
Account managers have been bombarded with alerts in their AdWords dashboards for months now. Today, notices like the one below started appearing upon login to AdWords — upgrade your campaigns by July 22 or Google will do it for you. Now, in a new blog post, Sridhar Ramaswamy, Senior Vice…
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Google Enhanced Campaigns Are Here: What You Need To Know Now
If you haven’t done it, Google will do it for you today. All AdWords Enhanced Campaigns “legacy” campaigns will be “enhanced”. Many expected to wake up to an exclusively enhanced world. The big switch-flip at midnight didn’t happen, and you can even still create…
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Mastering PPC: Ad Extension Basics, Part 2
Last week I provided an overview of ad extensions, how they work and their key benefits. Now let’s take a deeper dive into the most popular types of ad extensions currently available, and when you might want to use each format. Location Extensions Most people think of SiteLinks when they think of ad extensions, but […]
Maximizing The Synergy Of Paid Search & Social
Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, “search is the first stop on the Web when it comes to finding information on anything,” and 90% of U.S. Internet adults regularly use search engines. Social is also huge. Research…
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Be smart, make the summer months count
Many companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when it comes to search, and especially not in the Nordics. In Norway we have a total of 2 months of summer a year. 10 months of rain, snow and cold, and only 2 months of read more »
Post from Agnete Tøien Pedersen on State of Search
Be smart, make the summer months count
Mastering PPC: Ad Extension Basics, Part 1
What are Ad Extensions? Ad extensions are additional features that show with text ads on the SERPs. Ad Extensions are optional features on Google AdWords (google.com) and Bing Ads (bing.com and yahoo.com). Ad Extensions are not available on search partners. Ad Extensions are most often shown with ads in high positions (usually 1-3) but can […]
Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool
The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don’t tag…
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