What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?

Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as just a reporting change (as opposed to a change in how Quality Score is calculated), some of my respected colleagues have pointed to the news as evidence that Quality Score somehow…

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AdWords Editor Update Brings Upgraded Sitelink Management And More

Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. They give advertisers the…

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Google AdWords Testing New Drop-Down Navigation Ad Extension

Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs? As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an…

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Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?

It’s rare that a true challenge to a best practice (and a seemingly straight forward one at that) arises. But, when Marta Turek, Group Manager, Performance Media at Mediative presented case studies showing what happened when they tested an opt-out versus the traditional opt-in approach to…

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The Impact Of Google’s Quality Score Change

To assess the impact of Google’s recently-announced quality score change, I analyzed the pre/post change in Quality Score distribution across data for more than 100 advertisers. Since the exact range of scores differs for every advertiser, we looked at the percentage change in relative…

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AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports

When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but  limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news:  Over the next few days, Google is officially rolling out an…

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Tips to lower your AdWords cost-per-conversion (CPA)

featured imageWe all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take action where needed. I like to look at AdWords as a toolbox very much like the one where you keep your screwdrivers, hammer, and other utilities read more »

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Tips to lower your AdWords cost-per-conversion (CPA)

Adwords Update! 4 of the Best New Features & Extensions

headerAs well as Enhanced Campaigns, there are plenty of other new things to play with in Google Adwords this month.

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Adwords Update! 4 of the Best New Features & Extensions

Google: Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete

Account managers have been bombarded with alerts in their AdWords dashboards for months now. Today, notices like the one below started appearing upon login to AdWords — upgrade your campaigns by July 22  or Google will do it for you. Now, in a new blog post, Sridhar Ramaswamy, Senior Vice…

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Google Enhanced Campaigns Are Here: What You Need To Know Now

If you haven’t done it, Google will do it for you today. All AdWords Enhanced Campaigns “legacy” campaigns will be “enhanced”. Many expected to wake up to an exclusively enhanced world. The big switch-flip at midnight didn’t happen, and you can even still create…

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Maximizing The Synergy Of Paid Search & Social

Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, “search is the first stop on the Web when it comes to finding information on anything,” and 90% of U.S. Internet adults regularly use search engines. Social is also huge. Research…

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Be smart, make the summer months count

sok etter vinterdekkMany companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when it comes to search, and especially not in the Nordics. In Norway we have a total of 2 months of summer a year. 10 months of rain, snow and cold, and only 2 months of read more »

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Be smart, make the summer months count

Mastering PPC: Ad Extension Basics, Part 1

What are Ad Extensions? Ad extensions are additional features that show with text ads on the SERPs. Ad Extensions are optional features on Google AdWords (google.com) and Bing Ads (bing.com and yahoo.com).  Ad Extensions are not available on search partners. Ad Extensions are most often shown with ads in high positions (usually 1-3) but can […]

Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool

The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don’t tag…

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