Mastering PPC: Getting Started with LinkedIn Ads
In Beauty and the Beast, Belle was just a girl living in a little village in France. The opening number featured her singing about how there must be more out in the world than just what she’s experienced in her small, provincial town. She wasn’t satisfied with that typical little village and dreamed about how […]
Bing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet Targeting Stays, Still
Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to support uploading of now-enhanced AdWords campaigns into …
Part One: AdWords Paid & Organic Report Results
SEER recently implemented the new AdWords paid and organic report for six of our clients. The paid and organic report links Google Webmaster tool data with AdWords data to show how PPC and SEO interact on a click through basis. PPC Hero wrote a great post on how to set up the paid and organic […]
Live @ SMX East: Supercharge Your PPC Results
All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions a…
Three AdWords Remarketing Features You Must Test Now!
Ally Malick and I recently co-hosted a webinar on paid search tactics & measurement for ecommerce clients with RJ Metrics. Part of that discussion involved three remarketing features in Google AdWords which they have been promoting as Remarketing 3.0. While our focus was on ecomm advertisers, not all of the features are specific to just them. […]
Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10
In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study,…
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Bing Ads To Launch Excel Add-In To Streamline Campaign Management
In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel…
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AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization
Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of rolling out cross-account conversion tracking and se…
Mastering PPC: Five Reasons To Run PPC For Brand Keywords
Amanda wrote a great post last week on advanced bidding strategies. I wanted to follow up with an answer to a common client question about billing. Clients ask all the time, why should they bid on their own brand keywords when they rank highly in the organic results for their brand keywords? Isn’t this wasting […]
I love the AdWords Dimensions Tab
If you are not sure where to start with Adwords Dimensions – Haukur walks you through it with his guide
Post from Haukur Jarl on State of Search
I love the AdWords Dimensions Tab
10 Features Unique To Bing Ads That You Might Not Know About
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, soit can be hard to keep up with the different features offered in Bing Ads. AdWords…
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Mastering PPC: Advanced Bidding
As a follow up to last weeks post, Mastering PPC: Bidding Options, here you will find some advanced bidding options and strategies. In case you didn’t turn on your TV or go on the internet this week, there was indeed an *NSYNC reunion on Sunday night (Yipee!) and the guys were so excited to learn […]
AdWords Test Accounts No Longer Require Application Requests
Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance. Starting today, instead of having to complete a web f…
Mastering PPC: Bidding Options
I think we all have a few things from our childhood and teenage years that get us super excited like Nintendo, gushers, Boy Meets World and boy bands… *NSYNC went on “hiatus” about 11 years ago and have been “Tearin’ Up My Heart” ever since BUT just announced* that they will be no longer be […]
Hitting the PPC Wall – Tips for Scaling Up
Hitting the PPC Wall – Tips for Scaling Up
Post from Jackie Hole on State of Search
Hitting the PPC Wall – Tips for Scaling Up
What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?
Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as just a reporting change (as opposed to a change in how Quality Score is calculated), some of my respected colleagues have pointed to the news as evidence that Quality Score somehow…
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Mastering PPC: Quality Score, Ad Rank and Why They Matter
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we […]
AdWords Editor Update Brings Upgraded Sitelink Management And More
Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. They give advertisers the…
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Google AdWords Testing New Drop-Down Navigation Ad Extension
Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs? As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an…
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Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?
It’s rare that a true challenge to a best practice (and a seemingly straight forward one at that) arises. But, when Marta Turek, Group Manager, Performance Media at Mediative presented case studies showing what happened when they tested an opt-out versus the traditional opt-in approach to…
Please visit Search Engine Land for the full article.