Survey: User satisfaction with Google grows in 2024
Google’s push into AI-driven search doesn’t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
Yelp expands ad offerings for national brands and advertisers
Yelp’s new features include expanded lead generation tools, enhanced ad formats and more.
Google scraps plans to kill third-party cookies in Chrome
Google won’t deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.
CRO for PPC: Key areas to optimize beyond landing pages
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix’s shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
Why single keyword ad groups still matter in 2024
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
Microsoft Advertising introduces Performance Max brand lists
Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Google under investigation in Italy over user consent practices
The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.
Survey: Search marketers less happy with their jobs vs. last year
Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land’s Career and Salary survey finds.
AI and Google advertising: What’s next?
Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead.
How AI is shaping the future of ecommerce advertising by Adobe x Meta
Use AI-powered solutions to drive personalization and boost sales and conversions.
Google Merchant Center Next rollout expands
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.
Survey: Search marketing gender pay gap is widening
Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land’s 2024 Salary and Career Survey.
Google tightens AdMob policies, reshaping ad placement rules
Ads will be restricted in private communications and personalized advertising rules will be refined, reshaping user targeting.
The Kanban approach to efficient PPC campaign management
Here’s how Kanban boards can transform your workflow, enhance organization and help you effortlessly track progress.
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple’s App Store search redesign puts ads front and center, potentially boosting visibility for advertisers.
Meta expands overlay ads to Instagram Reels
Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.
2024 Salary and Career survey: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land’s 2024 Salary and Career survey.
Why advertisers aren’t happy about Google Merchant Center Next
Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.