COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt their SEM strategy. Ian Orekondy, Founder and CEO of AdComplyRx shares his data-backed analysis.
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Boost SEO teamwork through unexpected collaborations
SEO team collaborations can amplify the audience reach and surpass your goals when you start from the top and work SEO strategies into every facet.
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Top skills for PPC, Paid Search, and SEM Specialists in 2019
A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.
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Gear up your paid social plan for Q4
Paid social is likely to have a significant impact on your overall efforts in Q4 – not only in building the funnel but actually delivering end-of-the-funnel conversions. It’s important to get started on any campaigns now to set yourself up for success.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here’s what he found.
How to invest in your SEO for the highest ROI
Investing in SEO takes time, patience, and a healthy bit of trust in the person managing your initiatives. Tom Casano explains.
Laying the foundations of good SEO: the most important tasks (part 2)
It is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. Sergey Grybniak shares his SEO priorities.
Google’s speed update now applies for all users – how does it affect you?
We look at how Google’s speed update affects all users.
Audience expansion and discovery: how to get ahead
Sana Ansari discusses some of the ways you can find additional, relevant audiences to push paid social performance and scale.
Keyword stuffing is terrible for your SEO. Here’s what to do instead
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
How to organize your keyword lists
Keyword research is a fundamental tactic that can completely transform the overall marketing strategies of those who take it seriously. Ann Smarty explains
How to monitor your competitors’ content marketing efforts
Competitor monitoring informs content marketing strategy, inspires more content marketing tactics and helps you prevent content marketing mistakes.
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
Rise in voice search for local businesses brings new opportunities and challenges
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers’ current use of voice search with regard to local search and how you can optimize for future growth
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
Eight steps for a bulletproof local search strategy
Local search takes a lot of hard work and is competitive, but get it right and the pay-off can be huge. Manish Dudharejia shares his eight fundamental actions to get you started.
Google’s ‘More Results’ button: a search marketer’s POV
Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities, writes Luke Richards.
SEW Interview: Clark Boyd on visual search
Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a huge way. We sat down with Clark Boyd to pick his brains on the developments and how he recommends approaching them.
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.
The future of search
Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Jessie Moore shares just a few of the key themes coming out of the plethora of predictions for the future of search