Cats, dogs, brands and social media marketing success
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact.
10 SEOs who rock at personal branding
It’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from.
What makes social videos so effective?
Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.
Seven ways marketers can use Twitter Moments
Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean for brands?
Six social media advertising ideas to make you look like a big deal
If you’re lacking in influence or name recognition and want to appear bigger than you currently are, try out these ad ideas.
What makes people follow or unfollow a brand?
Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience?
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media…
Seven influencer marketing strategies that work
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized.
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How social proof can boost SEO
Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts.
Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be re-elected leader of the Labour Party, and part of his 10 pledge plan ‘to rebuild and transform Britain’ should he become Prime Minister.
Social Penalty Algorithms: You’ll never believe the future of social media!
Facebook are clamping down on clickbait in user’s news feeds through algorithmic tweaks. But what does this mean for other social networks that need to tackle spam and clickbait?
Post from Paul Hunter
Seven innovative social media marketing tools you should be using
Social media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media marketing tools you need to try this year.
36 indispensably useful social media tools for your business
Social media management can become very time consuming, and that’s why we have compiled a list of some of the best tools to … read more
Is Donald Trump’s earned media hurting his brand?
The 2016 US election features a presidential candidate like no other.
Live-streaming presents opportunities, challenges for advertisers
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends.
What are the biggest video marketing trends of 2016?
Video marketing certainly isn’t new, but the growing need for visual content across distribution channels has turned it into one of the biggest trends of 2016.
Social media: look before you leap
Social media puts your message in front of your audience instantly. With millions of active users and real time engagement (any excuse for a really cool link), social is a great tool to distribute, engage and communicate. But it comes at a cost.