22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even … read more
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.
The winners and losers of ‘mobilegeddon’ in the USA
In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at.
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update.
The Associated Press Partners With Google & Twitter To Track 2016 Election Trends
The AP Election Buzz tool tracks 2016 election-related search volume and tweets.
The post The Associated Press Partners With Google & Twitter To Track 2016 Election Trends appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Six unusual steps for a successful Twitter lead generation campaign
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong.
Opinion: Why #Twitter10k Is A Great Idea
Whats your opinion on the news that Twitter is moving to a 10,000 character limit? Jonathan Allen takes a view of why he thinks its a positive move.
Post from Jonathan Allen
Eight of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth and underwhelming results all negatively affecting its share price.
Everything You Need To Know About The Google-Twitter Partnership
Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
The post Everything You Need To Know About…
Biggest Social Media Updates of 2015 To Date
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.
Post from Laura Crimmons
Report: Google Will Get Access To Twitter’s Firehose Again
The agreement, reported by Bloomberg Business, comes 3 1/2 years after a similar arrangement ended. It will make tweets easier to find on the search giant.
The post Report: Google Will Get Access To Twitter’s Firehose Again appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Twitter Search Now Indexes Every Public Tweet
Twitter history will soon be more accessible. The company announced today that it is giving users the ability to search within the full archive of public tweets. From a blog post by Twitter search infrastructure engineer Yi Zhuang: Since that first sim…
Twitter: Renewed Focus On SEO Generated 10 Times More Visitors
Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter Analyst Day event today. Twitter’s director of…
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Study: Why, When & How Often Google Indexes Individual Tweets
Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot — until now. The good folks over at Stone Temple Consulting have attempted to crack…
Please visit Search Engine Land for the full article.
Selling through Twitter: Buy Now Button spotted
Twitter is testing a ‘buy now’ button in the wild, will this work or will people not buy on Social Media?
Post from Bas van den Beld on State of Digital
Selling through Twitter: Buy Now Button spotted
Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features
Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new…
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Getting Friendly with Social Advertising – Twitter & LinkedIn
Like much of social advertising, Twitter & LinkedIn allow you to target users to either follow your handle or interact with tweeted content. See our HeroConf review
Post from Events State of Digital on State of Digital
Getting Friendly with Social Advertising – Twitter & LinkedIn
The Social PR Hit: The ins and outs of how to achieve social PR
Social PR hits are sometimes overlooked when Digital PRs report. If you can report on the brand mention, the platforms they have been mentioned on and the size of the social followings: you have a social PR hit on your hands.
Post from Jodie Harris on State of Digital
The Social PR Hit: The ins and outs of how to achieve social PR