Twitter and Politics – An Overview
On Friday 22nd May the European and Local Elections were held in the UK, with some surprising, and some less surprising results. Not all politicians seem not to have grasped the potential reach of social media, nor the impact it can have. Let’s Look at Twitter… In late 2013 Twitter was claiming around 15 million […]
Post from Laura Phillips on State of Digital
Twitter and Politics – An Overview
Improving Promoted Tweet Results
Are you looking to improve your Twitter advertising? I wanted to share a few tips on what I’ve seen work well for promoted tweets for my SEER clients. 1 – Try Promoted Accounts in Timeline I know, this isn’t a promoted Tweet but it is. I don’t care what it’s called, hear me out. […]
Twitter Role Models to Learn From
Brands use Twitter for different purposes. Here are examples of brands using Twitter succesfully with different angles.
Post from Bas van den Beld on State of Digital
Twitter Role Models to Learn From
Twitter Quietly Adds Search For Timelines & Lists
Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I’m not aware of any announcement about this, but it’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android). The…
Please visit Search Engine Land for the full article.
Tips for Building a Social Media Campaign
Social media has become a fundamental part of digital marketing for companies in recent years. In this post we share tips on building a successful campaign. Your Social Media Strategy What are you using it for? Too many companies still seem to have a ‘well everyone else has it so we thought we’d better had’ […]
Post from Laura Phillips on State of Digital
Tips for Building a Social Media Campaign
How To Choose The Right Social Media Networks For Your B2B Business
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C context…
If Online Ad Targeting Works, Does More Targeting Work Better?
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database…
Please visit Search Engine Land for the full article.
People, Videos, News: Twitter Adds New Search Filters
Earlier today Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super…
Please visit Search Engine Land for the full article.
Tentative Steps into Twitter Advertising #BiddableWorld
If you want to start paid Twitter Advertising but don’t know where to start – this post is for you from Biddable World 2014
Post from Jackie Hole on State of Digital
Tentative Steps into Twitter Advertising #BiddableWorld
How Local Businesses Can Leverage Twitter’s New Nearby Feature
Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select…
Please visit Search Engine Land for the full article.
4 Trends Marketers Must Address In 2014: Audience, Relevance, Social & Mobile
Upon revisiting last year’s post on this topic, a couple of our bold predictions flopped and a couple turned out to be more reality than fantasy. Though we didn’t see Apple monetize the search results served up by Siri, we did see ad formats evolve to increase relevance and user…
Please visit Search Engine Land for the full article.
What Should I Tweet? Tips for Corporate Twitter Accounts
So you’ve been handed the keys to corporate Twitter account, but now what? What should you tweet about? Here are some important tips.
Post from Hannah Smith on State of Digital
What Should I Tweet? Tips for Corporate Twitter Accounts
5 ways to use Twitter for Community Building
Community Building is a brilliant way to start turning connections into customers. Twitter is a fantastic social network for community building so Sarah Bradley for State of Digital has put together an easy 5 step guide to start increasing your following, building relationships and converting customer using Twitter.
Post from Sarah Bradley on State of Digital
5 ways to use Twitter for Community Building
Bing, Twitter Renew Deal To Include Tweets In Search Results
Bing has announced a renewal of its long-standing deal with Twitter to include tweets in Bing’s search results. The Bing-Twitter partnership began in 2009 and was renewed in 2011. Tweets are primarily available and searchable at Bing’s social search page, bing.com/social, but…
Please visit Search Engine Land for the full article.
Twitter Now Shows Protected Tweets In Its Search Results, But Not All Can See Them
Twitter has made a small change in how it handles protected tweets in its search results. The company tweeted the news that some protected tweets will now be visible in search results — but they’ll only be visible to the user who has the protected account, and to that user’s…
Please visit Search Engine Land for the full article.
Shatner’s Tweet Hints That He May Like Bing Just As Much As Bing Likes Captain Kirk
In a brief exchange on Twitter yesterday evening, the original Captain Kirk gave Bing a shout-out, recommending the Microsoft search engine could possibly enlighten a fellow Twitter user. William Shatner responded “I hear Google pr Bing helps with that problem” after @Andypops1 tweeted…
Please visit Search Engine Land for the full article.
Twitter Launches Its Version Of Universal Search Results
Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s web search more in line with the current mobile experience. Twitter announced the changes this afternoon via tweet: Search update on…
Please visit Search Engine Land for the full article.
Research Shows Only 2% of Social Shares Occur on Google+
New research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.
Post from Barry Adams on State of Search
Research Shows Only 2% of Social Shares Occur on Google+
Use Twitter Cards For Branding & Local SEO
I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using Schema.org markup and geotagging webpages can help search engines associate your website with online business listings, and a variety of semantic markup types…
Please visit Search Engine Land for the full article.
Gianluca Fiorelli’s Super Search Update – June edition
What’s been happening in Search this June? Gianluca takes us through the main points
Post from Gianluca Fiorelli on State of Search
Gianluca Fiorelli’s Super Search Update – June edition