Helpful Content Update, don’t do anything yet.
Helpful content … helps people, 8 years ago I had a vision, let’s start interviewing our clients’ customers as they went through our site’s content and our competitors’ sites. While we might only record 8 customers, we always learned things about the customer we NEVER would have and we also had a much better feeling about if our content was “helpful” An algorithm isn’t ever going to tell me if my content is helpful, people will.…
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Google’s Helpful Content Update: Predictions & Hypotheses
Google’s Helpful Content Algorithm Update: Hypotheses from 23 Years of SEO Experience
Google has a new signal for limiting the appearance of low quality / not authoritative content in organic search. This signal seems to focus on content that doesn’t “help.”
That could be everything from a complex topic written by an individual who doesn’t have strong expertise in that topic , but follows outdated “SEO Rules” (Hey have this sophomore intern write up this best CRM guide, make sure to keep it to 1500 words with 1 h1 and 2 h2’s) to GPT-3 generated content – a language model that uses deep learning to auto-generate human-like text.…
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MozCon 2022 Recap #3: Optimize for People and Search Engines
MozCon 2022 Recap #3:
Optimize for People and Search Engines
On the final day of MozCon 2022, the stage was set with day three speakers ready to take on the following breakout themes head-on:
Build a Strong Foundation
Put the Expertise in E-A-T
It’s 2022, are we really still wondering if the Google algorithm is the first and only consideration when crafting SEO strategies?…
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MozCon 2022 Recap #2: Put the User First & Success Will Follow
MozCon 2022 Recap #2:
Put the User First & Success Will Follow
MozCon’s speakers continued the momentum of the first day, giving its in-person and virtual audiences lots of ideas to stew on and action items to implement. We’ve gathered more breakout themes from day two speakers below:
…
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MozCon 2022 Recap #1: Doing What’s Hard Has the Greatest Impact
MozCon 2022 Recap #1:
Doing What’s Hard Has the Greatest Impact
At MozCon’s first in-person event since 2019, SEOs shared what they’ve learned and how they’ve failed. We’ve compiled the breakout themes from day one speakers below in case you missed it or wanted to relive some of the key highlights:
…
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Why You Should Outsource SEO Content Writing
TL;DR – Should you have an in-house content team or outsource? Outsourcing content writing to an SEO agency has a host of benefits. Here, we’ll review why it can be more effective to hire an SEO agency for content writing services. There are a lot of decisions to make when running a business, and one […]
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Seerfest 2022 Session Recap: CaaS to Power Your Marketing Strategy
Seerfest 2022 Session Recap:
CaaS to Power Your Marketing Strategy
Amanda Natividad, VP of Marketing at SparkToro and Le Cordon Blue-trained chef, schooled us this year at Seerfest 2022 on how to think beyond SEO goals and create content in service …
Internal Linking for SEO: A Complete Guide for 2022
Internal links provide users with a clear path to find the information they need on your site.
Discover our comprehensive guide to internal linking for 2022, including:
What are Internal Links?
Internal Links vs External Links vs Backlink
Why Should…
Types of SEO: On Page, Off Page, Local & More
Types of SEO
No matter how long you’ve been working in search engine optimization, or SEO, there’s always room to refresh your knowledge about all the different types of SEO out there. Learning these different types of SEO will help you and your business develop a well-rounded organic search strategy.…
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What is Influencer Marketing?
If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word “influencer” wasn’t even officially added to the English dictionary until 2019.
Since the birth of Instagram in 2010, however, influencer marketing has exploded into a popular means of brand expansion and sales generation.…
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Should SEOs Regret Focusing on Featured Snippets?
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new […]
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Designing for Accessibility: Improving User Experience for Everyone
More than 1 BILLION people worldwide have a disability or impairment.
That’s why Seer Interactive and O3 World are teaming up in time for the 10th Anniversary of Global Accessibility Awareness Day on May 20th, 2021 to discuss the importance of accessible design.…
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Why killing your content marketing makes the most sense
“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why
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SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
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Advanced guide to creating an editorial calendar that boosts conversions
A six-step guide that will help you create a successful editorial calendar that optimizes quality, team functioning, and helps boost conversions.
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How to use XPath expressions to enhance your SEO and content strategy
How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad McCourt explains how XPath Expressions used in conjuncture with ScreamingFrog can be used to collect insights that fuel expert, authoritative, and trustworthy (E-A-T) content creation.
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Holiday marketing: Get the data that puts you ahead of the competition
Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing.
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Winter is coming: How to prepare your content strategy for a COVID-19 winter
Edward Coram-James offers an update on how content marketers can plan their winter content offerings under the looming shadow of a second wave of COVID-19.
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Five content promotion strategies SaaS marketers should implement today
Having a content promotion strategy is essential to build your content marketing success. Try out these five tactics to give your content the boost it deserves.
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Five quick and easy ways to make surveys more effective for content marketing
Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party data.
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